Available languages
8 hours
Mobile ticket
Go shopping at three of Seoul’s best shopping areas with a helpful guide on this full-day coach tour. From the upscale Gangnam district to the more traditional Namdaemun Market to the popular Myeongdong district, you'll have your fill of clothes, accessories, cosmetics, shoes, housewares, electronics and more. Your guide knows each location well and can help you find the shops that are most suited to your interests and budget. Lunch is included.
Public transportation options are available nearby
Suitable for all physical fitness levels
Children 3 years and younger are free of charge
For a full refund, cancel at least 24 hours before the scheduled departure time.
Hotel drop-off
Professional guide
Transport by coach
Gratuities
All meals are not included
Select a pickup point
Garosu-gil
Garosu-gil in Sinsa-dong is known among both citizens and foreign tourists alike, not just because it is a beautiful promenade in the middle of the city, but because it caters to unique cultural tastes and artistic sensibilities.
Apgujeong Rodeo Street
Apgujeong Rodeo Street is the leading fashion mecca, formed as a cultural zone with a high propensity for consumption. It creates leading fashion trends, customer friendly shops, foreign brand shops with high-quality goods, reasonably priced hip hop fashion shops, and accessory shops.
Pickup included
11 reviews
Total reviews and rating from Viator & Tripadvisor
825elainez,
Oct 29, 2025
- Review from Tripadvisor
Variety selections offered base on your needs. We really enjoyed shopping. Alice was a wonderful tour guide. Highly recommended this tour!
Flora S,
Mar 24, 2025
- Review from Tripadvisor
Thank you Gabby (VIP travels) for the amazing tour my mother and I had a great time seeing places that we would have totally missed had it not been for you.. thank you for telling us so much about the history of the place even though we booked a shopping tour we were enlightened about more than we thought visited thr best places had the best local food to suit our taste and she went out and beyond to help us translate n buy korean products.. I think I made a friend for life and will truly treasure my memories of sweet Gabby and her tour with two indian mom n daughter duo.. thank you for ur love n kindness xoxox







harrietbV6894DZ,
Mar 13, 2025
- Review from Tripadvisor
This was an amazing tour! It was exciting to go shopping in Seoul! There are so many great shopping areas and impossible to cover them all without someone who knows the city and is expert in navigating the experience. Jenny was that person! With her expertise we visited the most popular shopping markets and stores! She was very personable, and friendly and made us feel comfortable , while we visited each shopping area. She tailor designed our trip according to what we wanted to see and buy! Kudos to her and her company for such an excellent experience!
Brenda L,
Feb 14, 2025
- Review from Viator
It’s was a wonderful combination of shopping and sightseeing to places that would have been difficult for us to find on our first time in Korea. We enjoyed our guide, Jenny, that gave us quite a full day of shopping.
suzannedI9912AX,
Jan 30, 2025
- Review from Tripadvisor
I had an incredible experience on this shopping tour, thanks to Sunny! She was an amazing guide—extremely knowledgeable, friendly, and attentive. From the very beginning, she took the time to understand what I was interested in and tailored the experience to ensure I made the most of my time. Not only did she lead me to fantastic shopping spots, but she also made sure I had a delicious lunch, adding an extra special touch to the day. Her expertise and warm personality made the tour one of the highlights of my trip so far. I highly recommend this experience to anyone looking for a well-curated, enjoyable, and stress-free shopping adventure!
yumchinb,
May 28, 2024
- Review from Tripadvisor
Very friendly helpful and joiful. The guide very loved her job . Beautiful view well orgianized . Fantastic surrounding natue i love it.

mariapO1741RG,
Sep 12, 2023
- Review from Tripadvisor
Seoul city was so beautiful place and Cindy was my your guide she was so wonderful wanna come back,,
Z4303BOjons,
Jul 27, 2023
- Review from Tripadvisor
Cindy was an outstanding tour guide. Very knowledgeable and friendly, sensitive to the needs of the elderly.
Chantilly A,
Jan 9, 2023
- Review from Tripadvisor
Cindy was wonderful. Very knowledgeable and friendly. Thank you for showing us the palace and museum of beautiful Korea.
guilhermelG2418LG,
Jan 7, 2023
- Review from Tripadvisor
I was city tour with Cindy it was so beautiful and peaceful wanna visit next time loved it very much
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