Private Tour
Available languages
Mobile ticket
Negril has an endless amount of place to see and things to do. Let us customize a tour for you so you can experience Negril. You will spend the day with our experienced guides seeing all there is to see. Some of our guests enjoy the caves at Xtabi, lunch on 7 Mile Beach, sunset at Ricks Cafe, boat tours, Barney's flower and humming garden, and dinner at one of the local restaurants.
We will customize this trip according to your desires. Destinations listed as only commonly visited destinations in Negril and we can help you create an itinerary based on your needs (adventure, water-based, sightseeing, laid back, shopping, etc.)
This trip begins and ends in Negril.
Infants are required to sit on an adult’s lap
Suitable for all physical fitness levels
Infant seats are ONLY available with advance notice.
This tour is FULLY customizable. The destinations listed are frequently requested by travelers and are only listed to give you a glimpse into some options. We will work with YOU to customize the experience to meet your needs.
For a full refund, cancel at least 24 hours before the scheduled departure time.
Private transportation
ALL itinerary items are only frequently requested destinations and are not mandatory
Knowledgeable driver & guide
Customizable itinerary to meet your needs
Air-conditioned vehicle
Roundtrip transportation
Any entrance fees, if applicable (boat tours, Barney's, water activities, etc.)
Food and drinks at destinations
Gratuities
Negril
What your picture in front of the infamous NEGRIL sign? We can stop and take your picture for you. What a great keepsake! This is an optional activity and can be included if desired.
Seven Mile Beach
Want to chill and enjoy the beach and all that 7 mile has to offer? The crystal blue water and soft white sand provide the backdrop for an amazing time. The beach is lined with bars, local restaurants, and hotels with so much to see and do. You can rent kayaks, take a boat ride, go water-tubing and more. There is something for everyone! Stay into the evening to see the most amazing sunset and enjoy the sounds of reggae music. What's included: Dropoff and pickup from 7 mile beach. What's not included: Cost of activities on the beach, food or drinks. What to bring: Swimwear, towel, sunscreen, spending money for activities, food and drinks. This is an optional activity and can be included if desired.
Duration: 4 hours: The Negril Highlights Half-Day option is around 4 1/2 hours or less. This is customized to meet your itinerary desires.
Pickup included
Duration: 6 hours: This tour is considered a full day tour consisting of 6+ hours from pickup time to drop-off time.
Pickup included
24 reviews
Total reviews and rating from Viator & Tripadvisor
Deb B,
Oct 25, 2025
- Review from Viator
Great day out with kenroy our driver. Was very informative, took us wherever we wanted . Was very friendly and the transport was very comfy.
Climber16881036870,
Sep 28, 2025
- Review from Tripadvisor
Kenroy was amazing! He took our group to all the best spots and we had the best time. If you need a reliable driver who hits all the best locations. Kenroy is your guy!!
996dantet,
Aug 21, 2025
- Review from Tripadvisor
We had the absolute best experience with It’s a Tour Ja! From start to finish, everything was seamless, comfortable, and welcoming. Our driver, Kenroy, truly made the trip unforgettable. He was professional, friendly, and incredibly knowledgeable about the area—sharing history, culture, and fun insights along the way. The highlight of our tour was Negril and the stunning 7 Mile Beach. Kenroy made sure we had plenty of time to relax, explore, and take in the breathtaking views, including the cliffs at Rick’s cafe. He went above and beyond to make sure we were comfortable, safe, and enjoying ourselves the entire time. If you’re visiting Jamaica and want more than just transportation, but a truly memorable experience, look no further than It’s a Tour Ja. Ask for Kenroy—he’s the best!
kimberlypK3895AR,
Aug 19, 2025
- Review from Tripadvisor
Kenroy was absolutely outstanding. As a local Jamaican, he provided us with an authentic and unforgettable experience. We booked him for the entire day, and it was truly exceptional—he not only drove us safely but also recommended excellent local food spots and guided us to the best attractions and hidden gems. What impressed us most was his genuine care and protection; he made sure we were never taken advantage of, questioning prices and interactions to ensure we received fair treatment as visitors. His knowledge of Jamaica’s history and culture enriched our experience and gave us a deeper appreciation of the island. I will be booking Kenroy every time I return to Jamaica. He is reliable, knowledgeable, and truly dedicated to making your trip memorable. Highly recommended!
Navigate775780,
Jul 5, 2025
- Review from Tripadvisor
Mr. Kenroy really impressed every step of way. He reached out and established himself early. He remain professional and offer unbiased suggestions throughout our tour.
Alvin S,
Jun 14, 2025
- Review from Tripadvisor
The BEST service in Jamaica! Specifically KENROY will go to great lengths to make sure your experience is unique & memorable!… Make Sure To Remind Him AL said 2026🤝🏾
H3245AXpeterg,
Jun 4, 2025
- Review from Tripadvisor
Kenroy was an amazing tour guide. We was patient, friendly, attentive, and very knowledgeable. I learned a lot about Negril. I consider Kenroy a friend and a brother now. I will come back to Negril soon and when I do, I know who to call...Kenroy







charliemE6325SS,
May 16, 2025
- Review from Tripadvisor
Best driver ever I booked him for my whole stay after this ride he’s amazing!! Very clea. And newer van diffidently the cleanest
Coastal792585,
May 4, 2025
- Review from Tripadvisor
The highlight tour to Negril with Kenroy was amazing. Kenroy was reliable, patient and attentive to our needs. He provided the best experience for our first time to Negril. His professionalism was exceptional. I would recommend Kenroy to anyone who visits the island.
allyr715,
May 2, 2025
- Review from Tripadvisor
I had an amazing experience with my driver Kenroy in Jamaica! He was able to fit all seven of us very comfortably in his car. He was incredibly friendly, professional, and made me feel right at home. He took us to Xtabi in Jamaica and waited the whole time while we ate so he was there when/if we needed him. Kenroy was also super knowledgeable about all the best local spots—from hidden gems to popular must-sees. Thanks to him, I got to experience the real Jamaica in the best way possible. Highly recommend!
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