Overview
Available languages
1 hour
Mobile ticket
On 512 square metres, 60 minutes of the best entertainment awaits you in the Tyrol department store, in the middle of Innsbruck. Five rooms that will captivate you.
Travel with us to the highest peaks of Tyrol. Experience the history of this country up close. Be there when a ski jumper jumps down the mountain hill or the mountain fires burn on the horizon. Let Emperor Maximilian show you his Innsbruck around 1500 AD. Glide across the seemingly endless maple floor or give yourself completely to the fascination of art from Tyrol.
All this coupled with the latest technologies such as virtual reality, holograms, 360 degree projections and much more are waiting for you, your family and friends.
Additional Info
Wheelchair accessible
Service animals allowed
Public transportation options are available nearby
Infants are required to sit on an adult’s lap
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
What To Expect
Experience Tirol
The new way to experience Tyrol. There's never been anything like it. On 512 square meters, an immersive experience about the fascination of Tyrol awaits you. In the middle of Innsbruck. 60 minutes of best entertainment. The latest technologies such as virtual reality, holograms, 360 projections. Five rooms that will captivate you. Travel with us to the highest peaks of Tyrol. Experience the history of this country up close. Be there when a ski jumper jumps down the mountain hill or the mountain fires burn on the horizon. Let Emperor Maximilian show you his Innsbruck around 1500 AD. Glide across the seemingly endless maple floor or give yourself completely to the fascination of art from Tyrol. Spectacular views. A thrilling and emotional story. Latest technologies. That and much more is waiting for you, your family and friends. Emotional. Immersive. Unique. The new way to experience Tyrol. This is EXPERIENCE TIROL.
Options
EXPERIENCE TIROL Immersive Show
What‘s Included
Audio guide in English or Italian if required
Locker for jackets and backpacks
Admission to the immersive show EXPERIENCE TIROL
Bottled water
Meeting points
Experience Tirol
Maria-Theresien-Strasse 31 Innsbruck Austria
End points
This activity ends back at the meeting point.
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
Reviews
16 reviews
Total reviews and rating from Viator & Tripadvisor
My homeland, my Tyrol
Markus K,Jun 2, 2026
- Review from Viator
5.00To bring my hometown Innsbruck and Tyrol closer to my children who live with me in Switzerland.
Unfortunately, high expectations were not met.
OnAir08053823224,May 27, 2026
- Review from Tripadvisor
2.00Our expectations were not met. We would have liked and expected more historical information and more about the VR glasses! The art section could have been shorter for us.
Entertaining and varied
FarAway25412788311,May 25, 2026
- Review from Tripadvisor
5.00Diverse rooms, interesting and informative about Tyrol! You really feel excited about what awaits you in the next room!
Recommended
Navigator57315310462,Mar 15, 2026
- Review from Tripadvisor
5.00Very great experience, and a little insight into Tyrol's history and nature.
Immersive experience
Sara P,Feb 21, 2026
- Review from Viator
5.00Helpful staff . Interesting concept.Look all around you there is lots to see. Great Austrian tourism
Excursion to the capital city
Discover25118021249,Nov 24, 2025
- Review from Tripadvisor
5.00Can only recommend to anyone. An entertaining journey through the history of our country. Very friendly and competent staff!!
Worthwhile
GrandTour54624471158,Nov 23, 2025
- Review from Tripadvisor
5.00Very entertaining and informative, technically very well prepared. Not just a bad weather program. Highly recommended
Great performance, worth seeing!
Spy06,Oct 19, 2025
- Review from Tripadvisor
5.00Great performance, be sure to watch if you are in Innsbruck. Not only is something told about the history of Tyrol, but also about art etc. most of it in 3D, very well prepared and with "message". It is suitable for the whole family, also for school classes, Tyroleans, tourists etc. I hope that everyone who wants to see this can afford it.
VR glasses broken and otherwise boring. Too bad about the money
nicoleeA3836ON,Aug 8, 2025
- Review from Tripadvisor
1.00The most interesting part would have been the VR glasses. Unfortunately, it was broken. ("You can't do anything about it"). It was also a target-microscopic stress of the usher, as they were behind schedule and the next group was already waiting. Not even everyone has sat down yet, so the movie has already been started. This meant that time was too short to fix the glasses of the two children and to set the correct language for themselves.("This is no longer possible. You can't change that now"). The other two glasses worked, but the picture was sometimes very bumpy. The rest was rather boring. We were almost glad it ended. Too bad about the money...
Telferfamile,Jul 20, 2025
- Review from Tripadvisor
1.00The history of Tyrol is the shortest part, the rest we felt as self-effacement of the 2 actors. The fictional story in which the film is embedded was ridiculous for us., too much patriotism. The first 3D part could have been made much more (a deep view from the Europabrücke, a view over mountain peaks etc ). In the end, there remained a sense of lost time and money wasted unnecessarily.
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