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Mobile ticket
The Historic Third Ward was the first stop for many of Milwaukee's European immigrants, particularly the Irish and later the Italians. Close to cheap housing and available jobs, these new arrivals created close-knit communities. Like most major industrial cities, the Third Ward had a significant and destructive fire in 1892, which reshaped the landscape to much of what you see today. In the 1970s, this area experienced a resurgence that transformed factories and warehouses into condos and mixed adaptive reuse.
On this tour, learn about the neighborhood landscape as well as the Irish and Italian immigrants as well as the impact of the LGBTQ+ community and other residents. Stops include the Milwaukee Public Market (2005), Milwaukee Institute of Art and Design (MIAD) (1974), and Commission Row (1894).
This walking tour is 1 mile in length.
Travelers are recommended to bring (weather permitting): good walking shoes, water, sunscreen, and/or umbrella.
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
Not recommended for travelers who can not walk or use a mobility device for the duration of the tour
Meet your guide at the Historic Store located at the corner of E. Michigan St. and N. Broadway.
Historic Third Ward
This tour explores Milwaukee's Historic Third Ward. This tour explores themes of industrial heritage, adaptive reuse, and social history present in this neighborhood. The Historic Third Ward was also one of the hubs for Milwaukee's Irish & Italian communities.
Audio Headsets
For a full refund, cancel at least 24 hours before the scheduled departure time.
1 review
Total reviews and rating from Viator & Tripadvisor
timothyo851,Jun 5, 2026
- Review from Tripadvisor
What a great tour! Our guide was Phil and he was stellar. His passion for the city of Milwaukee was unmatched. We had a great time seeing and learning about all of the historic buildings in the neighborhood. I would highly recommend the store to anyone who digs history and appreciates the exploring a new city. The tour lasted about two hours and it was well worth it.



Operated by Historic Milwaukee