Private Tour
Available languages
1 hour 45 minutes
Mobile ticket
Loja is known as the "Cradle of Artists", the most eco-friendly city in South America and also as the Capital of Music. Loja is considered as a destination to enjoy history, culture, food and nature. This tour is designed to show you all of this in a couple of hours
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Suitable for all physical fitness levels
For a full refund, cancel at least 24 hours before the scheduled departure time.
Get to know the architecture, culture, history, and people of Loja from our knowledgeable and passionate bilingual tour guides. Enjoy this culturally rich experience while hearing about the best hidden parts of our city’s local history. You will also get the best recommendations for free concerts, art exhibitions, and additional cultural events in Loja: Ecuador’s “Cradle of Artists.”
Instructor
Private transportation
Gratuities
Select a pickup point
Walking tour Loja
Urban coffee tour
Duration: 2 hours
Coffee
Duration: 4 hours: This is a half day day tour of the city of Loja which includes parks, museums, squares, theatres and historical sites
Cultural Immersion Loja: - Short walking tour of the main historical sites
- Lourdes street
- City gate of Loja
- Jipiro Park
- El Valle neighborhood
SUV
53 reviews
Total reviews and rating from Viator & Tripadvisor
Jon K,,Dec 23, 2025
- Review from Tripadvisor
Jonathan was an excellent tour guide there were two of us as a couple I didn't know Spanish and my partner didn't know English and Jonathan was able to take the time to explain everything in both languages. Hey organized the walking tour with so much information and history as well as timing the driver to pick us up to take us to the next venue of this tour several times.
kburton2708,,Dec 21, 2025
- Review from Tripadvisor
I did the two-day Cultural + Neighborhoods tours with Life in Loja, and it was exactly what I needed. The first day focused on Loja’s historical and cultural foundations—its colonial origins, churches, plazas, and civic spaces. Jonathan presented these sites in a historically grounded, coherent way that helped me understand how Loja evolved and why it functions as it does today. During the cultural tour, Jonathan paid close attention to my lifestyle, priorities, and how I actually plan to live day-to-day. By the second day, the Neighborhoods tour was highly targeted. We explored areas that aligned with my needs—walkability, light, green space, noise levels, and daily rhythms. As a result, I was able to identify and secure a perfect apartment. I highly recommend Life in Loja to anyone considering a visit or extended stay and wanting to work with an experienced, knowledgeable, and professional guide like Jonathan.
lisapW1773MB,,Dec 16, 2025
- Review from Tripadvisor
I would recommend Life in Lisha to anyone who wants to learn more about the culture and amenities that Loja has to offer. My husband and I are interested in relocating to Loja. We wanted a realistic look at the culture, the town, and daily life. Jonas gave us such great insight into Loja because he grew up in Loja and knows his home. He is professional and knowledgeable. He is fluent in English so he was to answer our questions in detail. We did 3 tours. The Expat Tour and the Namada Falls hike. Our last one was a full day tour to Podocarpus National Park, Zamora, and Hostería Arenal. Life in Loja is your go to for tours in Loja. His knowledge of the area was invaluable. Plus we had a lot of fun on all three tours!















Go770360,,Dec 16, 2025
- Review from Tripadvisor
My wife and I have been traveling in southern Ecuador looking for a potential new place to settle. We went on a city/cultural tour with Life in Loja. The information was excellent and the tour gave us a much clearer picture of what Life in Loja could be for us. We enjoyed Jonathan’s tour so much we hired him for two additional tours. They exceeded our expectations and were both fun and educational. I highly recommend Life in Loja for any type of tour you could do. Jonathan’s knowledge was invaluable.






brianwA2092NO,,Nov 8, 2025
- Review from Tripadvisor
I went on this amazingly educational and historical walking tour with Jonathan. He shared so much information about the history of Loja, the country of Ecuador and the culture and people here! I highly recommend it if you are in Loja! Thank you for everything Jonathan. You are a very kind, thoughtful and knowledgeable man! I will be planning more tours with you in the future! I really enjoyed the experience with you. Brian Wall


John S,,Oct 14, 2025
- Review from Viator
Jonathan provided a beautiful tour of his city and was kind enough to answer questions about Ecuadorian culture. He has a very attentive and respectful. The tour was just the right length to introduce us to the area so that we felt comfortable walking around on our own. His English is excellent.
MJB5280,,Oct 11, 2025
- Review from Tripadvisor
We loved the two tours we took with Jonathan! Our first day in Loja, we took the 2-hour walking tour of Loja and learned so much: the history of the city, places to eat and drink, and lots of interesting stories about the city. The next day, we took Jonathan's tour of Saraguro and several Indigenous communities. It was absolutely fascinating. We visited a weaving workshop, an Indigenous brewer, a market, and had an AMAZING lunch. Jonathan was a great tour guide and had planned a perfect day. I highly recommend!
MJKandG,,Jul 2, 2025
- Review from Tripadvisor
We only had a short time in Loja, but through our hotel we booked a special after dark tour that we truly enjoyed and found very informative! We chanced upon a religious procession as well as an indigenous dance group. There’s no telling what you might find, but just wandering around the streets with a knowledgeable local guide at night was a fascinating experience.
barrypO8631KP,,Jun 13, 2025
- Review from Tripadvisor
Jonathan was excellent. He is very knowledgeable about Loja and its history. He was very good about distinguishing between the truth and historical myths that Lojans are told.
marksQ1513RR,,Jun 5, 2025
- Review from Tripadvisor
We contacted Jonathon at the last minute. We were in Cuenca and wanted to see Loja and in particular the local coffee scene. We also like hiking. He quickly responded and provided us a wonderful 3 day customized itinerary. He is a wonderful tour guide. We spent most of one day learning so much about Loja. A city we barely had on our radar is now a must see when we talk to our friends. On the same day he took us on a hike to a beautiful waterfall. On day two, Jona arranged a tour and tasting at a coffee farm near Vilcambaba and a tour of the village as well. Jona then arranged a trip, on day three, around our difficult flight times, at Saraguro, also a delight. Jona spent hours after a long day visiting coffee houses in Loja so we could buy the best Ecuador had to offer before we went home. We are not a big fan of tours, would rather feel the place on our own, but Jona allowed us to do that in a fashion that would have taken several weeks in 3 days. I will b recommending Jona and Loja to any of our friends travelling to Ecuador.
Operated by Life in Loja