Available languages
1 hour 30 minutes
Mobile ticket
Enjoy a self-guided journey through the world of Heineken® at the Heineken Experience, housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world.
Discover the history of the HEINEKEN Company, the 4 natural ingredients, the brewing process, a tasting room and the Heineken® brand. Conclude the self-guided tour by enjoying 2 Heinekens and learn about the best way to taste and enjoy your Heineken® beer.
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Transportation options are wheelchair accessible
Suitable for all physical fitness levels
Visitors under 18 are not allowed to do the Heineken® Tour
Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
You must arrive at your designated reserved time
This is a non-refundable ticket
Important to bring passport, driver’s license or ID card
All sales are final. No refund is available for cancellations.
2 perfectly chilled Heineken beers
Entrance Ticket
Audioguide (listen to your phone or bring your own headphones)
Heineken Tour In English
Food & additional drinks
This activity ends back at the meeting point.
Heineken Experience
The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®. The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.
784 reviews
Total reviews and rating from Viator & Tripadvisor
Annette,
Mar 16, 2020
- Viator
Enjoyed a fun experience with friends. The tour started off slowly but got more interesting as it went in. The interactive videos and games were very funny as were the competitions. I would recommend to others.
MILIND K,
Mar 2, 2020
- Viator
A must experience for beer lovers. Skip the queue using Viator. The tour provides insight into Heineken‘s history. A well organized walk through the brewery. The 4D experience is nice.
Davies,
Feb 22, 2020
- Viator
Rubbish. Have been on many brewery tours - this was awful. Far too many visitors at one time, very little information. Skip the line non existant. Partner visited on 80's and so disappointed this time around.
Julie M,
Feb 21, 2020
- Viator
Great trip good experience ended with a couple of drinks had a brill time highly recommend. Good interaction and great computer games highly enjoyed the games
Irene M,
Feb 17, 2020
- Viator
This was very interesting and to hear all the history of this family empire. The guides were wonderful and very nice and funny. The free beer was an added bonus. Great value for money
Operated by Heineken Experience