Heineken Experience Amsterdam Ticket With 2 Drinks
Overview
Available languages
1 hour 30 minutes
Mobile ticket
Enjoy a self-guided journey through the world of Heineken® at the Heineken Experience, housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world.
Discover the history of the HEINEKEN Company, the 4 natural ingredients, the brewing process, a tasting room and the Heineken® brand. Conclude the self-guided tour by enjoying 2 Heinekens and learn about the best way to taste and enjoy your Heineken® beer.
Additional Info
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Transportation options are wheelchair accessible
Suitable for all physical fitness levels
Visitors under 18 are not allowed to do the Heineken® Tour
Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
You must arrive at your designated reserved time
This is a non-refundable ticket
Important to bring passport, driver’s license or ID card
What To Expect
Heineken Experience
The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®. The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.
Options
Heineken Experience & Rooftop
With Rooftop Access : Access to the Heineken Experience and Rooftop with marvelous views over Amsterdam
Heineken Experience only
No Rooftop : Access to Heineken Experience with live presentations in English and audio in other languages
What‘s Included
Entrance Ticket to Heineken Experience
Audioguide in other languages than English (listen to your phone or bring your own headphones)
Upgrade option: add Rooftop access and enjoy panoramic city views
2 perfectly chilled Heineken beers
Heineken Tour In English (live)
Food & additional drinks
Meeting points
Heineken Experience
Stadhouderskade 78, Amsterdam The Netherlands
End points
This activity ends back at the meeting point.
Cancellation Policy
All sales are final. No refund is available for cancellations.
Reviews
921 reviews
Total reviews and rating from Viator & Tripadvisor
Better than expected. Definitely one to book in.
Cameron M,Jun 11, 2026
- Review from Viator
5.00An enjoyable and informative tour. Was better than expected as a lot of creativity has gone into the experience for this iconic beer. Worth scheduling in during a visit to Amsterdam.
Susan was a Great Tour Guide
B9301DUclarec,Jun 10, 2026
- Review from Tripadvisor
5.00We did the VIP Tour. Would highly recommend. Our Tour Guide Susan was brilliant. She was very friendly, bubbly and very informative. We learned a lot from her and see Heineken in a whole new light now. Would really recommend if in Amsterdam.
Heineken Experience Worth the Price
gsw2014,Jun 9, 2026
- Review from Tripadvisor
5.00The Heineken Experience was well organized and highly enjoyable. We especially liked the interactive elements of the tour, including the tasting and brewing simulation, which were a pleasant surprise. The staff were friendly and engaging, and ending the tour with a cold beer was a great touch. Sharing that drink with welcoming people from around the world made the experience even more memorable.
A Great Heineken Experience
Steveflhtc07,Jun 9, 2026
- Review from Tripadvisor
5.00Learning the history of Heineken was very interesting. We loved amusing experience of becoming a bottle of Heineken. Our visit included a trip to the rooftop and a couple more samples of Heineken beer. The view was spectacular and the beer was cold and delicious.
Great experience, the...
Alexander G,Jun 8, 2026
- Review from Viator
5.00Great experience, the team was very friendly and helpful. It was good to know is set up for wheelchair.
So much fun and not too crowded!
Miah B,Jun 7, 2026
- Review from Tripadvisor
5.00We loved the Heineken experience! We had just done Guinness’ back in Ireland, so we knew we had to give this one a try to compare. This was a much smaller group of people to wade through and personally, much more organized. They start you off in a group with a guide explaining the story of Heineken, though you are not required to stay with the group and can move on at your own pace (which we didn’t). They had a 3D/ride experience where you “become a bottle of Heineken,” which was fun. You even pass by stations where you can play interactive games or customize your own Heineken bottle. You got two drinks with this experience, one about halfway through the walkthrough, the other at the end, which I really enjoyed. It was fun, I would go if you can make time for it!
Loved the VIP Experience. Must see when in Amsterdam!!
MichiSuito,Jun 6, 2026
- Review from Tripadvisor
5.00Enjoyed learning about Heineken's history and touring the place where the beer use to be made, and learning how it was made. The VIP tasting was very good and then the "interactive experience" was better than expected. The custom engraved Heineken bottle was a nice keepsake. Definitely a must do when in Amsterdam!!!
Not worth it, not fun
twiggybronx,Jun 6, 2026
- Review from Tripadvisor
3.00The tour company was responsive in changing my ticket date since I made a mistake. The tour itself was wack. Hundred of people are let in at once and have of the tine you can’t hear the tour guide because not all the people can stand in the location where the tour guide stand to inform. There a place you enter that look like a ride the close the doors and you are standing there looking at the wall that shows basically nothing good. I will not recommend this tour because it’s boring, not so informative and is too much of a large group that makes this tour not a good one.
Heineken Experience
Marianne L,Jun 5, 2026
- Review from Viator
5.00This was a really fun experience. Very interesting to see how the Heineken beer started and how much it has developed. Very interesting information. Highly recommend.
Heineken Experience
EmilinaAM F,Jun 3, 2026
- Review from Viator
5.00Educational and So much fun…you’ll be surprised! It was an amazing experience! It was very interactive! My hubby won the instructor’s glass of beer for giving the satisfactory answers to his questions. Hahaha
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