Heineken Experience Amsterdam Ticket With 2 Drinks

Overview

Available languages

German

English

Italian

French

Dutch

Spanish

1 hour 30 minutes

Mobile ticket

Enjoy a self-guided journey through the world of Heineken® at the Heineken Experience, housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world.

Discover the history of the HEINEKEN Company, the 4 natural ingredients, the brewing process, a tasting room and the Heineken® brand. Conclude the self-guided tour by enjoying 2 Heinekens and learn about the best way to taste and enjoy your Heineken® beer.

Additional Info

Wheelchair accessible

Infants and small children can ride in a pram or stroller

Public transportation options are available nearby

Transportation options are wheelchair accessible

Suitable for all physical fitness levels

Visitors under 18 are not allowed to do the Heineken® Tour

Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)

You must arrive at your designated reserved time

This is a non-refundable ticket

Important to bring passport, driver’s license or ID card

Cancellation Policy

All sales are final. No refund is available for cancellations.

What‘s Included

2 perfectly chilled Heineken beers

Entrance Ticket

Audioguide (listen to your phone or bring your own headphones)

Heineken Tour In English

Food & additional drinks

Meeting and Pickup

Meeting points

Heineken Experience

Stadhouderskade 78, Amsterdam The Netherlands

End points

This activity ends back at the meeting point.

What To Expect

Heineken Experience

The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®. The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.

Admission Included

Options

HeinekenExperience

Reviews

4.05

819 reviews

Total reviews and rating from Viator & Tripadvisor

408

204

Good but not great.
James B,
Nov 12, 2025
- Review from Viator
3.00
Not a tour of the actual working brewery but a tour of old brewery, facilities. Lots of videos and people speaking about the brewing process. The best part is probably getting to drink a couple of small beers.
Not that good...
Neil C,
Nov 8, 2025
- Review from Viator
1.00
Not that good Designed for younger generations very little information about beer making could of been so much better
Okay
Lynda R,
Nov 5, 2025
- Review from Viator
3.00
If you want more of a party vibe rather than historical experience, this is for you. Sadly, our guide was very good but most were not listening and talking and we couldn’t hear her.
An unforgettable, festive and full of surprises in Amsterdam!
victordeyres,
Nov 3, 2025
- Review from Tripadvisor
5.00
What an unforgettable experience! The Heineken Experience is one of the most original and lively tours I have ever had in Amsterdam. Upon arrival, you can feel a special Mood: the staff is incredibly energetic, always smiling, humorous and really invested in making each visitor spend an exceptional time. The tour itself is very well built. We discover the entire history of the brand, the old brewing tanks, the secrets of manufacture... but above all, we live a total immersion thanks to the many interactive animations. Some are really surprising and make everyone smile, regardless of age or interest in beer. We have fun, we learn, and we leave with a smile up to our ears! The finish is simply great: music, festive Mood, tastings and exchanges with passionate employees. This is a real moment of sharing and good humor. Little tip: buy your tickets in advance, it will save you a long wait at the entrance (the place is very popular). And good point: free lockers are available to drop off your belongings, allowing you to enjoy the tour hands-free. In short, an experience not to be missed if you are visiting Amsterdam. Even if you’re not a big beer lover, you will definitely have a great time. A real favorite! 🍻💚
Not worth his money.
linden54,
Nov 3, 2025
- Review from Tripadvisor
2.00
Too commercial. Expected a lot more of it. Many shows and that's it... Free pints: beer didn't even pearl and therefore tasted very "faint"!
Heineken experience
Greenwich2014,
Nov 1, 2025
- Review from Tripadvisor
5.00
Good tour, worth a visit, rock the boat tour includes canal cruise which is right outside the museum and included a drink and nuts. After the tour the basement bar is where you can exchange your 2 drink tokens and you get a drink half way through the tour for free
Heineken experience in Amsterdam
Jennifer H,
Nov 1, 2025
- Review from Tripadvisor
5.00
We booked the Heineken experience with rooftop. Everything was very well organised, not a long waiting time even that we did not book beforehand. It takes about 2 hours to see everything and have a few drinks at the end (Heineken of course!). It is a about 20 minute to walk into central Amsterdam (Kalverstraat etc.) You receive 2 vouchers for a drink and one more if you add the rooftop. Rooftop definitely worth it with views over beautiful Amsterdam. I have been many times to Amsterdam and really enjoyed this.
Isabella made it a 10/10 trip
Rowanlol,
Oct 31, 2025
- Review from Tripadvisor
5.00
Isabella was a great host. Put in lots of effort dressing up for Halloween and made the experience great!! Made our day, would highly recommend
Great tour and service
malcolmk743,
Oct 30, 2025
- Review from Tripadvisor
5.00
My wife and I did the tour on our wedding anniversary it was brilliant.Ater the tour we had a drink at the Roof Top bar and we would like to thank Lana for the excellent service we received it made our celebration even more special.
So much fun!
Perryp23,
Oct 29, 2025
- Review from Tripadvisor
5.00
We visited the Heineken Experience on 28th October and had a brilliant time. The tour guides were very informative and friendly. We enjoyed the various parts of the tour, everything was interactive and educational. Free drinks and a few fun games! Definitely worth the visit!