Available languages
Mobile ticket
Pilsner Urquell Experience is the must-visit attraction for all beer lovers or anyone interested in Czech beer and culture! Using the most recent technology, it tells one of the most exciting beer stories in the world. It takes place in a stunning environment of a heritage-protected building from 1902, right on Wenceslas Square in the heart of Prague.
- Entrance ticket to the immersive tour
- Headphones with professional voiceover and 3D sound
- Three beer tastings and tapster shows
- Optional non-alcoholic beverages
- Smell, taste, music, projection, heat, cold, and much more
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
Alcoholic beverages is for 18 and above.
For a full refund, cancel at least 24 hours before the scheduled departure time.
Discover the story of Pilsner Urquell, the world's first golden lager that revolutionized the beer industry 180 years ago! In The Original Tour, we will transport you back in time through immersive audioguide, video mapping, light shows and projection to explain how the first pilsner beer was created. You will taste our golden beer while meeting our first brewmaster, and with your senses already stimulated, you will experience the brewing processes - our ingredients, the hot brewhouse, or chilly cellars! You will understand the importance of foam in each of the perfect Czech beer pours and, before leaving the storytelling floor, a lot of fun will be waiting for you in our 360° game hall. The tour continues in our iconic Beer Hall upstairs, where you can taste two more beers served by our friendly tapsters or participate in one of our shows! And if you visit our brand shop, you can take home a personalized hand-engraved beer mug or a bottled Pilsner Urquell with your name on it.
Entrance ticket to the immersive exposition
Optional non-alcoholic beverages
Three beer tastings and tapster shows
Smell, taste, music, projection, heat, cold, and much more
Headphones with professional voiceover and 3D sound
Food
Transport to/from the venue
758 reviews
Total reviews and rating from Viator & Tripadvisor
749zebb,Apr 19, 2026
- Review from Tripadvisor
Incredibly enjoyable time to go see the history of one of the oldest breweries in Europe and to learn about the creation of the Pilsner asa beer. Admission fee was totally worth the three free tastings the history learn learned, and the really fun interactions with all the exhibits where we got to see and smell and touch the various components of beer brewing. Staff were really fun.

LaurieMas1217,Apr 15, 2026
- Review from Tripadvisor
Interesting, but pretty cheesy experience. Headsets were difficult to work at some points. We did learn about the different beer pours in Prague and several other interesting facts. We had one beer sample and then were given tickets for two more pours.
michaelsD5827MD,Apr 10, 2026
- Review from Tripadvisor
Very informative and knowledgeable staff
Rainer S,Apr 9, 2026
- Review from Viator
This experience did not meet our expectations. The tour was relatively short and uninformative. There was not much new to learn. Staff were very nice and helpful.
G8Ranne,Apr 8, 2026
- Review from Tripadvisor
Our earphones routinely did not follow the journey thru the “experience.” We asked for help once and then just gave up. Had to reset them ourselves several times.
Piet H,Apr 8, 2026
- Review from Tripadvisor
We only had a beer there. The manager Petr took us to the second floor where there was a nice bar. Nice bar, nice guy, nice staff. Fine experience
LEONARDO P,Apr 6, 2026
- Review from Viator
Very nice place and with an excellent beer, audio presentation guide with several languages available.
Rebecca D,Apr 6, 2026
- Review from Viator
The tour itself was a lot of fun, but honestly just buy your own tickets from the Pilsner Urquell website.
820alvarezc,Apr 4, 2026
- Review from Tripadvisor
Basically it is to have three beers that are not pint (0,5l) in the bar on the top floor and that can be raised directly from the street. Considering that large beer costs 48 Kronor (1.8€) sales for 5.4€ and the experience is 18€ to see a projection in corridors with a headset in Spanish without more. I recommend drinking only beers without this option.
Antoine V,Mar 31, 2026
- Review from Tripadvisor
Located in the center, visit this museum with explanations about beer, tasting and audio in our language. Nice setting with a bar upstairs.
Operated by Pilsner Urquell: The Original Beer Experience