Private Tour
Available languages
3 hours
Mobile ticket
Embark on this unique private experience to explore the quaint streets of Mayfair and St. James’s. Perfect for both men and women!
Visit fabulous concept stores to learn the hot names in fashion, find unique gifts and enjoy delicious tea (or a G&T!) at a truly British department store founded in the 18th century.
We take an off-the-beaten-path route and walk through charming secret gardens and side streets.
During the walk, we hear fashion tales of infamous Regency influencers, Savile Row tailors and legendary dandies and find out why London is so iconic in the design world.
Highlights:
- A quintessentially British department store
- Stunning Victorian and Georgian architecture
- Cutting-edge concept stores
- Some of the oldest shops in the world, including Chuchill's cigar merchants
- Charming secret gardens and courtyards
- Delicious tea
Join this fascinating tour and marvel at London’s hidden delights!
Experience tailored to your interests and budget.
PRICE IS PER GROUP
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Suitable for all physical fitness levels
I will be in touch soon after confirmation with a questionnaire that will help me design the right experience for you.
A moderate amount of walking is involved, please bring comfortable shoes
Operates in most weather conditions (except extreme), please dress appropriately
All sales are final. No refund is available for cancellations.
Expert Local guide
Additional suggestions for the rest of your stay
Private, personalized itinerary
Food and drinks
Gratuities
Transportation to/from attractions
Mayfair
We wander around a historic shopping street, admire gorgeous Victorian architecture and explore the identity of British designer brands to understand what makes London such a unique fashion capital.
Savile Row
We learn the history of heritage brands in that invented iconic garments that still influence fashion and discover stores that hold Royal Warrants going back 3 centuries.
5 reviews
Total reviews and rating from Viator & Tripadvisor
Benedikt G,
Sep 9, 2024
- Review from Viator
Thank you for the great and unique tour! We were able to get to know a part of London from a very special perspective and we all said we want to come back soon to take another look at the special places, restaurants and shops that we were shown. It was incredibly varied with beautiful places, historical backgrounds, architecture, and special shops that we would not have found on our own. The tour was definitely one of the highlights of our weekend! Highly recommended!
neilbainton,
Sep 4, 2024
- Review from Tripadvisor
I enjoyed a wonderful tour of Mayfair with Luciana at the end of August. Luciana seamlessly adapted the tour to match my interests in London’s history, particularly the changes during the imperial era and industrialization. We covered the main sights, and Luciana shared fascinating insights about the buildings, the people who lived in them, and the neighborhoods we explored. We also spent a significant amount of time discussing social issues and the class structure that existed under the English nobility. Originally from Argentina, Luciana brings a unique outsider’s perspective while having lived and studied in London long enough to be deeply immersed in its culture. She has a refined understanding of fashion—both how it was practiced 150 years ago among the nobility and today’s trends. As a fashion designer, she offers an insider’s view of how fashion is created and how it evolves with social change. Luciana is personable, soft-spoken, and has an engaging smile. I highly recommend her tour if you’re looking for a unique experience during your stay in London.
Giuseppe R,
Oct 20, 2019
- Review from Viator
My wife and I had the pleasure of having Luciana provide us with a wonderful sightseeing visit to the Mayfair area of London. Despite pouring rain for most of the walking tour Luciana made it enjoyable and eventful. Her knowledge and enthusiasm of the are, its history and the fashion scene in London generally made the day special.
JaninaC148,
Oct 18, 2019
- Review from Tripadvisor
Luciana is a wonderful and insightful guide into the fashion history of London. I learned so much and had such a lovely time. She tailored and personalised the tour to give me a well rounded experience, helped open my eyes on things to look for while going past the shops on historical streets, took me through exciting fashion installations and excellent shops for gift ideas since the holidays are coming up. This was a fantastic experience! I most definitely recommend:)
JadeMei42,
Aug 21, 2019
- Review from Tripadvisor
As a fashionista this tour was perfect for me. I thought I knew fashion but I learned SO much about history and designers!! As well as the layout of London and the history behind the city itself. Loved this tour!!
Operated by Fashiontrips