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Visiting the Wine Museum of the Frrud Winery is equivalent to making a journey through time through centuries of history during which wine is the constant element and where the knowledge of the past mixes with the immersive experience in the flavors of the present through the tasting of our wines paired with local cheeses and cured meats.
Duration: 60 min
Wines for tasting: 3
Typical products: bread, focaccia, cheeses and dairy products
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Infants are required to sit on an adult’s lap
Transportation options are wheelchair accessible
Suitable for all physical fitness levels
La Cantina Frrud - Museo del Vino
Wine Museum The Frrud Winery Project was born about 3 years ago from the dream of two young people from the city of Altamura. The terms that can describe them are certainly passion and determination; passion in believing firmly in the potential of our land and determination not only to preserve, but also to recover a place of great historical importance, to return it to the city and above all to leave it for future generations. The two young men, Paolo Colonna and Donato Scalera are not born as wine experts, but the strong passion that unites them for their land and especially for the recovery of the ancient places of the local area, pushes them to embark on this project. A commitment that required more than a year of hard work, in which the common interest was to bring to light as faithfully as possible, all the objects that had remained preserved in the 70 years of inactivity of the structure. This has allowed us to give life to objects with more than 100 years of history and make the winery a place where the passage of men and generations who have literally lived those places, those objects, is evident and tangible. The story, the passion and the dream materialize when the earth with its smells and essences falls within the structure, bottled in the wines present in the Cellar. The return of the wine returns the lifeblood of the whole structure, in the story of a history made of respect for the past traditions, of recovery of the ancient winemaking techniques, but above all of enhancement of the beauty and power that a 100% natural product can give away. Today the Frrud Winery is a museum open to the public where it is impossible not to be moved by the story told by the two young people and which is visible to anyone in the objects and products within the structure. Not just a visit, but an emotion that starts from the living land and that, through the passion of the two boys, reaches the heart of everyone.
Guided tour and tasting: Guided tour of the wine museum accompanied by wine and typical products tasting
Tasting you typical products of the area
Wines for tasting
For a full refund, cancel at least 24 hours before the scheduled departure time.
255 đánh giá
Tổng số đánh giá và xếp hạng từ Viator & TripAdvisor
O8706RKemmag,25 thg 5, 2026
- Đánh giá từ Tripadvisor
Amazing experience. Paolo is knowledgeable and passionate about the work he and his business partner have done to restore a 16th century wine making cellar. You shouldn’t skip this experience! It’s a unique and unforgettable tour.



296 stenb,2 thg 5, 2026
- Đánh giá từ Tripadvisor
This was an interesting and cosy visit in a good athmosphere. Warmly recommend.
alberthD3359WN,30 thg 4, 2026
- Đánh giá từ Tripadvisor
just perfect- highly recommended 🫶🏻

CHRIS R,23 thg 3, 2026
- Đánh giá từ Tripadvisor
Amazing experience with Paolo Amazing project they have done to discover and restore this historic winery in heart of Altamura Their passion extends to present day with creating new ecological local wines , we sampled three of them in the wine cave , really enjoyed the tasting . Wine accompanied by focaccia , local bread, local burrata and other cheeses … a wonderful couple of hours and enjoyed chatting with Paolo and learning about the story and historic details , thanks Paolo and good luck with the future plans 🙌🏼🍷🧀
Deliciuos10,1 thg 3, 2026
- Đánh giá từ Tripadvisor
Give yourself a gift ... Discover the story and go to Paolo who tells you with his eyes that shine!!! When in an underground there are stories, beauties to discover, family and friends and a great wine there is everything. Thank you Paul ♥️

G4416TKfrancop,17 thg 1, 2026
- Đánh giá từ Tripadvisor
This was, from start to finish, excellent. If you're interested in wine, food or history (I enjoy all three) you'll love this tour. Paolo is knowledgeable and passionate - an excellent guide and host. The museum is a labour of love, this is obvious, and the wine is very tasty. The food paired with the wine is all local and very high quality... I honestly can't think of a better thing to do.





U1719UGantoniod,20 thg 12, 2025
- Đánh giá từ Tripadvisor
Absurd place nestled in the historic center of Altamura, must see. Paolo a truly magnificent person very prepared. Spectacular wine!!
Nicola M,20 thg 12, 2025
- Đánh giá từ Tripadvisor
Wonderful experience, Paolo is super helpful and passionate. The wine is excellent as well as the cheeses with which it accompanied. Absolutely recommended!
953javierav,3 thg 10, 2025
- Đánh giá từ Tripadvisor
It was a great experience, Paolo treated you like family. The tour is really relax with time for photos, explore everything and ask all the questions that you want. A treasure that is a must go if you are on the area. The wine tasting is at the cave where the wine was stored years ago with some aperitif and their own olive oil and because it is a small batch, it really a VIP experience. Really good flavors on the primitivo grape with enough body to store for a few years. HIGHLY RECOMMEND!!🍷




marcozD1480VM,14 thg 7, 2025
- Đánh giá từ Tripadvisor
Beautiful discovery! Paolo guided us to explore the places but, even more, the people who lived there and the activities they carried out there. In addition to the blast from the past, it was very interesting to learn about the project behind the Cantina Ffrud and the plans for its future. The visit itself lasted about forty minutes and ended with an excellent tasting, of another forty minutes, based on wines related to the cellar and other (exquisite) local specialties. A further added value of this moment was the opportunity to chat with Paolo about these products and the "philosophy" behind the wines produced. A true model for preserving and Offering the territory and local traditions, projected to the future. Highly recommended.
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