Available languages
1 hour
Mobile ticket
Stay flexible with our Flex Day Ticket! Ideal for your next trip to Innsbruck! Visit us whenever you like on the selected date during our opening hours. You don't need to book in advance. Please note that the last show starts one hour before closing time.
On 512 square metres, 60 minutes of the best entertainment awaits you in the Tyrol department store, in the middle of Innsbruck. Five rooms that will captivate you.
Travel with us to the highest peaks of Tyrol. Experience the history of this country up close. Be there when a ski jumper jumps down the mountain hill or the mountain fires burn on the horizon. Let Emperor Maximilian show you his Innsbruck around 1500 AD. Glide across the seemingly endless maple floor or give yourself completely to the fascination of art from Tyrol.
All this coupled with the latest technologies such as virtual reality, holograms, 360 degree projections and much more are waiting for you, your family and friends.
Wheelchair accessible
Service animals allowed
Public transportation options are available nearby
Infants are required to sit on an adult’s lap
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
For a full refund, cancel at least 24 hours before the scheduled departure time.
Experience Tirol
The new way to experience Tyrol. There's never been anything like it. On 512 square meters, an immersive experience about the fascination of Tyrol awaits you. In the middle of Innsbruck. 60 minutes of best entertainment. The latest technologies such as virtual reality, holograms, 360 projections. Five rooms that will captivate you. Travel with us to the highest peaks of Tyrol. Experience the history of this country up close. Be there when a ski jumper jumps down the mountain hill or the mountain fires burn on the horizon. Let Emperor Maximilian show you his Innsbruck around 1500 AD. Glide across the seemingly endless maple floor or give yourself completely to the fascination of art from Tyrol. Spectacular views. A thrilling and emotional story. Latest technologies. That and much more is waiting for you, your family and friends. Emotional. Immersive. Unique. The new way to experience Tyrol. This is EXPERIENCE TIROL.
Flexible day ticket, freely redeemable on the selected date
Bottled water
Experience Tirol
Maria-Theresien-Strasse 31 Innsbruck Austria
This activity ends back at the meeting point.
11 reviews
Total reviews and rating from Viator & Tripadvisor
Discover25118021249,,Nov 24, 2025
- Review from Tripadvisor
Can only recommend to anyone. An entertaining journey through the history of our country. Very friendly and competent staff!!
GrandTour54624471158,,Nov 23, 2025
- Review from Tripadvisor
Very entertaining and informative, technically very well prepared. Not just a bad weather program. Highly recommended
Spy06,,Oct 19, 2025
- Review from Tripadvisor
Great performance, be sure to watch if you are in Innsbruck. Not only is something told about the history of Tyrol, but also about art etc. most of it in 3D, very well prepared and with "message". It is suitable for the whole family, also for school classes, Tyroleans, tourists etc. I hope that everyone who wants to see this can afford it.
nicoleeA3836ON,,Aug 8, 2025
- Review from Tripadvisor
The most interesting part would have been the VR glasses. Unfortunately, it was broken. ("You can't do anything about it"). It was also a target-microscopic stress of the usher, as they were behind schedule and the next group was already waiting. Not even everyone has sat down yet, so the movie has already been started. This meant that time was too short to fix the glasses of the two children and to set the correct language for themselves.("This is no longer possible. You can't change that now"). The other two glasses worked, but the picture was sometimes very bumpy. The rest was rather boring. We were almost glad it ended. Too bad about the money...
Telferfamile,,Jul 20, 2025
- Review from Tripadvisor
The history of Tyrol is the shortest part, the rest we felt as self-effacement of the 2 actors. The fictional story in which the film is embedded was ridiculous for us., too much patriotism. The first 3D part could have been made much more (a deep view from the Europabrücke, a view over mountain peaks etc ). In the end, there remained a sense of lost time and money wasted unnecessarily.
Global24418106683,,May 8, 2025
- Review from Tripadvisor
Experience Tyrol is a real highlight! Modern technology meets tradition – exciting, interactive and implemented with great attention to detail. You dive deep into Tyrolean culture and feel the region with all your senses. Super friendly staff and a great atmosphere. A must for every Tyrolean & Tyrolean visitor!
Passenger23715465333,,Feb 19, 2025
- Review from Tripadvisor
A great experience for young and old. Technically superbly made and comprehensibly prepared. Cool landscape simulations and interesting stories! You feel right in the middle of the experiences and in Tyrol's history!
Alexander S,,Jan 2, 2025
- Review from Tripadvisor
Great experience to learn a lot about Tyrol. Very entertaining and interesting. Can only be recommended and I would do it again at any time. Be sure to take a look.
Klockala,,Dec 19, 2024
- Review from Tripadvisor
Well, I'm torn. On the one hand very nicely made with great attention to detail. On the other hand, the information is unwound very quickly, then comes a change of topic and a little more information would have been nice. The VR glasses did not work properly for us at the beginning. An employee was directly on hand, but sometimes you have to know what you can expect to find out that something is not working. In retrospect, I learned from talking to my husband that something was probably wrong with me. It's too bad. You could easily show a small test film at the beginning.

mariapW8480GR,,Nov 23, 2024
- Review from Tripadvisor
Were satnavs yesterday with 35 children of the boys' shooters and it was a highlight and experience for young and old. Thanks again for the perfectly organized afternoon to the whole Experience Team Tirol!

Operated by Experience Tirol