Private Tour
Available languages
2 hours
Mobile ticket
This is the only Immersive real-world game that combines a digital platform and real-world interaction in North Wales.
This is a totally new 'Alice in Wonderland' story written specifically for this experience.
This experience is unique to Llandudno and presents the town in a new way and uses it as an Urban Playground.
The experience may introduce new businesses and places in Llandudno that visitors may not normally visit.
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Not recommended for travelers with spinal injuries
Not recommended for pregnant travelers
Not recommended for travelers with poor cardiovascular health
Travelers should have at least a moderate level of physical fitness
Time: 2-3 hours Distance: Moderate, with some soft inclines, Difficulty: Moderate, Target Audience: Families, adult groups, corporate team building, visitors and locals. Description: This adventure has varying levels of difficulty in the puzzles and clues, meant to be inclusive to all abilities.
For a full refund, cancel at least 24 hours before the scheduled departure time.
The Mad Hatter is looking for Investigators to find the Lost Alice and save Wonderland! Looking for an adventure your family and friends will LOVE? Step into a world of wonder with Finding Alice - a magical scavenger hunt style adventure around the beautiful town of Llandudno! Discover the whereabouts of the missing Alice and save Wonderland through real-world interactions, letters from Wonderland characters, discovering hidden clues and riddles all guided by your digital platform. Perfect for little explorers (and grown-up ones too!). The adventures takes 2-3hrs. Bring at least two devices, comfy shoes, a pad and pen, sunhat and get ready to fall down the rabbit hole
All the real world props including a compass and a number of wax sealed letters.
Snacks
Air-conditioned vehicle
All Fees and Taxes
Duration: 2 hours: Time: 1.5 - 2.5hrs
9 reviews
Total reviews and rating from Viator & Tripadvisor
K9314VNemmas,Oct 30, 2025
- Review from Tripadvisor
Had a fantastic time completing the Finding Alice experience yesterday. We had downloaded the pdf before we went but only needed to refer to it once as the phone signal worked almost the whole way round! Clearly lots of work has gone into creating the experience and it was a good mix of different types of puzzles and riddles. Great to see different places around Llandudno. Appreciated that you can change the start time etc once booked as that added flexibility around the weather. Something different to do and had the added bonus of getting lots of steps in too!
gizmobentess1,Sep 4, 2025
- Review from Tripadvisor
This is excellent!!! Highly recommended! It took us to places we didn't even realise there were in Llandudno. All the businesses involved were brilliant....smiles all round when we asked our questions in the most elaborate way we could! The after sales service was second to none! We had a techy issue and dealt with the same brilliant person until it was resolved. Very refreshing these days in a world when people usually take the money and run!. You get all the equipment you need provided. We recommend downloading the PDF as advised as you are likely to need it. We would highly recommend this tour. Go find Alice....but beware the queen's spies! You'll never look at them the same again!!

BexBS,Sep 2, 2025
- Review from Tripadvisor
We absolutely loved it!! So much fun and so well thought out!! Loved how local businesses got involved!! The signal in Llandudno is a pain but that's nothing to do with the incredible organisation of the trail. They advise to download the booklet in advance for when the signal dies and this helped us through! Amazing!! Thanks so much!
jonathonw810,Aug 29, 2025
- Review from Tripadvisor
An amazing way to remind ourselves what a great little town we live in. It was the perfect way of blending the story of AiW with visiting some of our other fabulous destinations - museums, galleries, hotels... The resources were extremely professionally put together, and the clues were the perfect mix of being easy enough to keep my 12 yo engaged, but hard enough to keep me on my toes. Mobile signal isn't great, and we used the pdf once, but if you're patient enough, edge towards the main thoroughfairs, use the various wifis where they're available, and wave your phones in the air, it all works fine. Well done PuzzleJunction. We'll certainly look out for more of your games and events. Thank you!
JeffNNN,Aug 20, 2025
- Review from Tripadvisor
The experience was really good fun. The only big problem is that Llandudno must be one of the worst places in the country for internet access. We did the shorter 'Saving Wonderland' vwrsion, about 90 minutes, rather than the full 3 hour version. I booked when we got to Llandudno and needed to go into Asda to download the pdf that backed up the internet version. Absolutely essential as our version started in Happy Valley, with zero internet. The people we met along the way and stamped our map were really friendly and helpful, responding to code phrases such as "I can't remember if I'm a gryphon or a dodo" with a key or a sealed message, not by calling the local mental health unit. If I were doing it again, or doing the longer version, I'd book the day before, study the pdf and share it with other members of your party. Then you'll be fully prepared. If you've not been to Llandudno before it's a good way of getting to know the town centre.


Trek43114045493,Aug 14, 2025
- Review from Tripadvisor
Absolute rubbish! Save yourself the money and get the Alice In Wonderland Trail map from the Llandudno Tourist Office. I wrongly assumed that this was a more interactive trail, especially considering the price, however, after trawling up and down the same streets, with some the highlights being a Starbucks and Caffè Nero, and only getting to see x3 or x4 of the actual Wonderland characters, I admitted my mistake and took the kids off to try and salvage some of our afternoon. A day out made memorable for all the wrong reasons; couldn't be more disappointed!
pajh2022,Jul 21, 2025
- Review from Tripadvisor
Brilliant experience that really immerses you into the fabric of Llandudno. Although it's self-directed around town using your phone, you get to interact with some lovely people at several of the stops along the way. You can go at your own pace: we had to dip out part way through to do a distillery tour booked for 3pm, and then we joined back up with the hunt for Alice when we were done. (That's why our elapsed time was so long, which I can only assume is the reason we weren't top of the leaderboard.) The whole thing takes about three hours but could be a lot more if you spend time exercising the included 10% discount at some of the cafes and museums along the way. Our group ranged in age from 10 up to 45 and we all thoroughly enjoyed ourselves.
377hafd,May 30, 2025
- Review from Tripadvisor
We had a great day in Llandudno yesterday doing the Finding Alice adventure game with our two grandchildren. We didn’t know what to expect so it was a pleasant surprise that it fully engaged the four of us. The children loved the code breaking and the magic of the story – they really wanted to find Alice. It was raining most of the day so we decided to take it leisurely and make a real day of it by stopping frequently for coffee and cake (for us). We stopped for lunch and ice cream and talked about the next step of the game. When we found Alice, we all felt very proud and satisfied, and enjoyed our drinks at the final destination, taking advantage of our 10% discounts. It was a fantastic family adventure, a memory day we had with our grandchildren.
antdallison,Apr 17, 2025
- Review from Tripadvisor
Great experience going around the town and following imaginative and fun clues. Some of clues were really challenging , but having got a couple wrong it was still easy as the game allowed us to skip
Operated by Finding Alice