Available languages
2 hours 30 minutes
Mobile ticket
Discover how the younger generation of South Korea cope with the pressures of the country's economic achievements.
Travel with June & Jessica, local guide who will take you to deeper layers of Korean society.
Follow us through bustling streets tucked between highrise buildings. Gaze at the endless advertisements for various beauty products, luxury brands, and even plastic surgery clinics. Realize what you are seeing reflects a deep issue in Korean society.
The Korean system achieved outstanding results of development, but also left lots of challenges behind.
What are making a wealthy country, Korea, into one of the unhappiest countries in the world?
Learn about the darker aspects of living in South Korea. Find out why Korea has such high suicide rates, a low birth rate, an intense emphasis placed on education, and the country's obsession with beauty.
Gain a different perspective as you stroll the wealthy neighborhood to the tour's end point at the Han River.
Public transportation options are available nearby
Not recommended for travelers with poor cardiovascular health
Suitable for all physical fitness levels
For a full refund, cancel at least 24 hours before the scheduled departure time.
Gangnam is the most developed and rich area in this country. From here, June will be dealing with housing problems & histories about developments in Korea.
This is a love hotel district. Let's look at the love cultures in Korea.
Gratuities
Transporation fee(1800won). We will be a subway for one time during the tour.
402 reviews
Total reviews and rating from Viator & Tripadvisor
150joell,,Feb 16, 2026
- Review from Tripadvisor
Without exaggeration, this was one of the best tours I’ve ever taken. Our guide, Jessica, was incredibly friendly, funny, and knowledgeable. I loved how she started with small individual stories that all connected perfectly by the end. it was so well-structured. I left with a much deeper understanding of Korean youth society and the education system. I would 1000% recommend this to anyone who wants an honest look at Korea, covering both the beauty and the more complex, 'darker' truths.
Daniel A,,Jan 22, 2026
- Review from Viator
Outstanding tour. Jessica is a great tour guide and was incredibly knowledgeable. The content of the tour was excellent and is a side of Korea that most probably don't realize exists let alone be so prevalent
michaelbH7361GQ,,Jan 14, 2026
- Review from Tripadvisor
A very interesting tour that got below the surface of life in Korea. Very eye opening for my teen children. Jessica was a fantastic host who had time for lots of questions. It gave us a very different perspective on our holiday.
E1711OYpatrickg,,Jan 5, 2026
- Review from Tripadvisor
Very good Tour, very professional, we all had individual headphones, we loved the dark inputs and humour, was nice to have locals stories and how Korean society works. Thanks a lot also for the hands warmers too!
Bejoy V,,Dec 20, 2025
- Review from Tripadvisor
Jessica was well spoken and intelligent. Warm natured and an absolute pleasure to speak to. The walk was interspersed with a full commentary about life of the young generation in Korea



C5894MSgigig,,Dec 14, 2025
- Review from Tripadvisor
Such a good one! Great tour, very unique. Jessica was awesome and brought so many interesting cross-cultural perspectives. Would definitely recommend it to anyone interested in observing everyday life through a kinda anthropological lens 😁
78alessandrae,,Dec 9, 2025
- Review from Tripadvisor
Jessica was a great guide. Having lived in both South Korea and US she could explain a lot of differences between the different cultures. I only wish the tour was longer as the experience was enjoyable :)
R7257XFjamesd,,Dec 1, 2025
- Review from Tripadvisor
Jessica was quite an amazing guide. We covered the "less spoken" about parts of Korea and it was truly insightful. Great tour that is unique in it gives you more insights into the challenges Korean youths and people face in the country. Highly recommended!
yomy,,Nov 30, 2025
- Review from Tripadvisor
Wow ! Wow ! Wow ! Jessica is amazing, she is super informative, guided us thru a journey of Gangnam and we had a great time as she narrated a daily life in Korea. Super recommend and any other tours she offers
Jesnik,,Nov 26, 2025
- Review from Tripadvisor
Jessica has extremely interesting insights about South Korea culture and society! Highly recommended - also to experience Gangnams cultural and historical highlights.
Operated by SeoulDude's Walking tours