Available languages
2 hours 30 minutes
Mobile ticket
Discover how the younger generation of South Korea cope with the pressures of the country's economic achievements.
Travel with June & Jessica, local guide who will take you to deeper layers of Korean society.
Follow us through bustling streets tucked between highrise buildings. Gaze at the endless advertisements for various beauty products, luxury brands, and even plastic surgery clinics. Realize what you are seeing reflects a deep issue in Korean society.
The Korean system achieved outstanding results of development, but also left lots of challenges behind.
What are making a wealthy country, Korea, into one of the unhappiest countries in the world?
Learn about the darker aspects of living in South Korea. Find out why Korea has such high suicide rates, a low birth rate, an intense emphasis placed on education, and the country's obsession with beauty.
Gain a different perspective as you stroll the wealthy neighborhood to the tour's end point at the Han River.
Public transportation options are available nearby
Not recommended for travelers with poor cardiovascular health
Suitable for all physical fitness levels
For a full refund, cancel at least 24 hours before the scheduled departure time.
Gangnam is the most developed and rich area in this country. From here, June will be dealing with housing problems & histories about developments in Korea.
This is a love hotel district. Let's look at the love cultures in Korea.
Gratuities
Transporation fee(1800won). We will be a subway for one time during the tour.
421 reviews
Total reviews and rating from Viator & Tripadvisor
Virginia P,May 9, 2026
- Review from Viator
Our guide Jessica was super knowledgeable about Korean culture. Jessica covered many interesting aspects of Korea’s modern society in an educational and entertaining way. We totally recommend this tour.
petergY5744GM,May 1, 2026
- Review from Tripadvisor
Jessica gave us a fascinating walk into what life is like in very modern South Korea. She was very candid and provocative, friendly and very understandable and relatable. Got some good exercise and saw lot. We went for just past two and a half ours with about 15 people.

T4493GGphilipb,Apr 27, 2026
- Review from Tripadvisor
Jessica was great. 3 hours of really interesting and informative cultural knowledge about life in Korea. Family life’s, education, marriage etc. Highly recommended
B6999ZLgeraldh,Apr 27, 2026
- Review from Tripadvisor
a superb ride which allows a better understanding of life in Seoul top tours thank you to Jessica
cohata26,Apr 22, 2026
- Review from Tripadvisor
Jessica was a great guide, perfectly paced, organized and charismatic. Her English is native so she was able to share nuanced information. Would love to join her on other tours.
Emma S,Apr 19, 2026
- Review from Viator
It was fascinating to learn about this side of life in South Korea. Joon was an excellent guide, and he personalised his knowledge well. I left the tour feeling very enriched and informed about a country whose culture is very much represented in one way to the Western world.
andreamN7714DU,Apr 13, 2026
- Review from Tripadvisor
Very interesting tour to learn about the Korean education system, the love life, the beauty industry and the real estate situation in Seoul. Totally recommendable tour with a fantastic guide!

Rohit A,Apr 10, 2026
- Review from Viator
Great walking tour in Gangnam area. June covered themes of education, marriage, housing and society very well.
183byrong,Apr 10, 2026
- Review from Tripadvisor
June was very knowledgeable and clearly explained the Korean culture. This made for an excellent tour!
Gary C,Apr 8, 2026
- Review from Tripadvisor
June has a wealth of knowledge. He is charismatic and very informative making the tour fun.
Operated by SeoulDude's Walking tours