Gangnam Walking Tour on Youth and Society in Seoul Korea
Overview
Available languages
2 hours 30 minutes
Mobile ticket
Discover how the younger generation of South Korea cope with the pressures of the country's economic achievements.
Travel with June & Jessica, local guide who will take you to deeper layers of Korean society.
Follow us through bustling streets tucked between highrise buildings. Gaze at the endless advertisements for various beauty products, luxury brands, and even plastic surgery clinics. Realize what you are seeing reflects a deep issue in Korean society.
The Korean system achieved outstanding results of development, but also left lots of challenges behind.
What are making a wealthy country, Korea, into one of the unhappiest countries in the world?
Learn about the darker aspects of living in South Korea. Find out why Korea has such high suicide rates, a low birth rate, an intense emphasis placed on education, and the country's obsession with beauty.
Gain a different perspective as you stroll the wealthy neighborhood to the tour's end point at the Han River.
Additional Info
Public transportation options are available nearby
Not recommended for travelers with poor cardiovascular health
Suitable for all physical fitness levels
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
What To Expect
Gangnam is the most developed and rich area in this country. From here, June will be dealing with housing problems & histories about developments in Korea.
This is a love hotel district. Let's look at the love cultures in Korea.
What‘s Included
Gratuities
Transporation fee(1800won). We will be a subway for one time during the tour.
Options
Gangnam Walking Tour on Youth and Society in Seoul Korea
Reviews
410 reviews
Total reviews and rating from Viator & Tripadvisor
Fantastic trip
lisev366,Apr 2, 2026
- Review from Tripadvisor
5.00Jessica was a great guide. Interesting and entertaining!
Deeper insight to Korean People
lillyl694,Mar 31, 2026
- Review from Tripadvisor
5.00This was a fabulous walking tour with our local guide Jessica. She was funny yet insightful, full of deeper knowledge of the culture and psyche of the Korean people, its social pressures and challenges. It is not your conventional tour as it challenges your thinking about Korea & marketed K-pop, K-beauty etc.
This is a very...
Gino L,Mar 30, 2026
- Review from Viator
5.00This is a very informative and thought provoking tour that gives a good sense of what life in Seoul and South Korea is like. We definitely recommend. It was time well spent.
HIGHLY RECOMMENDED
747deannej,Mar 27, 2026
- Review from Tripadvisor
5.00Could not rate more highly. Our guide Jessica was friendly, helpful engaging and vey knowledgeable. Highly recommended.
Jessica was a great tour...
Beth O,Mar 27, 2026
- Review from Viator
5.00Jessica was a great tour guide and provided great insights into the real lives of koreans beyond what we see on Netflix. Highly recommended.
Note that this is not...
Joy R,Mar 18, 2026
- Review from Viator
5.00Note that this is not sightseeing in the traditional sense. Jessica will reveal the truth behind Korean society as evidenced in posters, signs, storefronts, LED screens… what I liked about Jessica‘s tour is that she always explains the reasons behind the challenges and stressors here in South Korea. It may be her personal perspective, but she backs it up with statistics and examples. If you came to South Korea with your brain filled with K drama, K movies, and even the study of traditional Korean values or Korean history or Korean language, you’re going to experience some cognitive dissonance when you land in this country. Jessica‘s tour helped me at least to dispel a lot of that and see the country through a clearer lens.
Great!
CHRISTINA B,Mar 3, 2026
- Review from Viator
5.00This was a very interesting and highly informative tour. Jessica was extremely knowledgeable about Korea and shared plenty of information. Jessica made the tour a fun and enjoyable experience.
Fascinating and fun
EuroSpud,Feb 23, 2026
- Review from Tripadvisor
5.00Wonderful tour. I took my wife on this tour during her first day in Seoul and we loved it. Learned a lot about Seoul that we otherwise wouldn’t have from a knowledgeable guide with first hand experience. Our guide was hilarious and taught us so much in a fun and informative way. Highly recommend this tour to any curious travelers wanting to learn more about Korean society and modern life in Seoul.
Highly recommended walking tour
282mirar,Feb 19, 2026
- Review from Tripadvisor
5.00Highly recommended walking tour with lovely, interesting guide, Jessica. History, current Korean culture and education system discussed aa you walk and take metro through Gangnam.
Top tour
150joell,Feb 16, 2026
- Review from Tripadvisor
5.00Without exaggeration, this was one of the best tours I’ve ever taken. Our guide, Jessica, was incredibly friendly, funny, and knowledgeable. I loved how she started with small individual stories that all connected perfectly by the end. it was so well-structured. I left with a much deeper understanding of Korean youth society and the education system. I would 1000% recommend this to anyone who wants an honest look at Korea, covering both the beauty and the more complex, 'darker' truths.
From ₩45,000
Want a private experience? Upgrade to a private tour
Related Experiences
Operated by SeoulDude's Walking tours