Available languages
2 hours 30 minutes
Mobile ticket
Discover how the younger generation of South Korea cope with the pressures of the country's economic achievements.
Travel with June & Jessica, local guide who will take you to deeper layers of Korean society.
Follow us through bustling streets tucked between highrise buildings. Gaze at the endless advertisements for various beauty products, luxury brands, and even plastic surgery clinics. Realize what you are seeing reflects a deep issue in Korean society.
The Korean system achieved outstanding results of development, but also left lots of challenges behind.
What are making a wealthy country, Korea, into one of the unhappiest countries in the world?
Learn about the darker aspects of living in South Korea. Find out why Korea has such high suicide rates, a low birth rate, an intense emphasis placed on education, and the country's obsession with beauty.
Gain a different perspective as you stroll the wealthy neighborhood to the tour's end point at the Han River.
Public transportation options are available nearby
Not recommended for travelers with poor cardiovascular health
Suitable for all physical fitness levels
For a full refund, cancel at least 24 hours before the scheduled departure time.
Gangnam is the most developed and rich area in this country. From here, June will be dealing with housing problems & histories about developments in Korea.
This is a love hotel district. Let's look at the love cultures in Korea.
Gratuities
Transporation fee(1800won). We will be a subway for one time during the tour.
399 reviews
Total reviews and rating from Viator & Tripadvisor
Bejoy V,,Dec 20, 2025
- Review from Tripadvisor
Jessica was well spoken and intelligent. Warm natured and an absolute pleasure to speak to. The walk was interspersed with a full commentary about life of the young generation in Korea



C5894MSgigig,,Dec 14, 2025
- Review from Tripadvisor
Such a good one! Great tour, very unique. Jessica was awesome and brought so many interesting cross-cultural perspectives. Would definitely recommend it to anyone interested in observing everyday life through a kinda anthropological lens 😁
78alessandrae,,Dec 9, 2025
- Review from Tripadvisor
Jessica was a great guide. Having lived in both South Korea and US she could explain a lot of differences between the different cultures. I only wish the tour was longer as the experience was enjoyable :)
R7257XFjamesd,,Dec 1, 2025
- Review from Tripadvisor
Jessica was quite an amazing guide. We covered the "less spoken" about parts of Korea and it was truly insightful. Great tour that is unique in it gives you more insights into the challenges Korean youths and people face in the country. Highly recommended!
yomy,,Nov 30, 2025
- Review from Tripadvisor
Wow ! Wow ! Wow ! Jessica is amazing, she is super informative, guided us thru a journey of Gangnam and we had a great time as she narrated a daily life in Korea. Super recommend and any other tours she offers
Jesnik,,Nov 26, 2025
- Review from Tripadvisor
Jessica has extremely interesting insights about South Korea culture and society! Highly recommended - also to experience Gangnams cultural and historical highlights.
Vacation51258488794,,Nov 16, 2025
- Review from Tripadvisor
The walking tour was great because these were the topics I wanted to talk about. Jessica is an excellent guide making sure everyone is with her, walking at a good pace to keep everyone together and paying attention to everyone. She handled people from different countries really well. Thanks for the great tour !
Scenic06769839112,,Nov 14, 2025
- Review from Tripadvisor
Thoroughly recommend the Gangnam Walking Tour. Very informative and the guide June was both funny and knowledgeable. He answered everyone's questions and gave everyone a valuable insight into life for Koreans nowadays, specially the challenges young Koreans face in this very competitive society. A nice and easy walk and just the right amount of time.
kimberlymR8067HT,,Nov 12, 2025
- Review from Tripadvisor
This was a REALLY GOOD tour!!! Jessica is very knowledgeable and had a well thought out tour planned for us. It consisted of a fascinating array of subjects and a real reality check about the South Korean culture that most tourists don’t grasp or understand. Jessica provided both the facts and the explanations for each subject she presented to us. For anyone on the fence about taking this tour, definitely sign up.


Kirill K,,Nov 10, 2025
- Review from Tripadvisor
Absolutely the best tour I had in Korea with June. Thank you so much for talking about culture, comparing it to other countries, making it understandable. Really recommended to everyone.
Operated by SeoulDude's Walking tours