Available languages
2 hours 30 minutes
Mobile ticket
Discover how the younger generation of South Korea cope with the pressures of the country's economic achievements.
Travel with June & Jessica, local guide who will take you to deeper layers of Korean society.
Follow us through bustling streets tucked between highrise buildings. Gaze at the endless advertisements for various beauty products, luxury brands, and even plastic surgery clinics. Realize what you are seeing reflects a deep issue in Korean society.
The Korean system achieved outstanding results of development, but also left lots of challenges behind.
What are making a wealthy country, Korea, into one of the unhappiest countries in the world?
Learn about the darker aspects of living in South Korea. Find out why Korea has such high suicide rates, a low birth rate, an intense emphasis placed on education, and the country's obsession with beauty.
Gain a different perspective as you stroll the wealthy neighborhood to the tour's end point at the Han River.
Public transportation options are available nearby
Not recommended for travelers with poor cardiovascular health
Suitable for all physical fitness levels
For a full refund, cancel at least 24 hours before the scheduled departure time.
Gangnam is the most developed and rich area in this country. From here, June will be dealing with housing problems & histories about developments in Korea.
This is a love hotel district. Let's look at the love cultures in Korea.
Gratuities
Transporation fee(1800won). We will be a subway for one time during the tour.
417 reviews
Total reviews and rating from Viator & Tripadvisor
Emma S,Apr 19, 2026
- Review from Viator
It was fascinating to learn about this side of life in South Korea. Joon was an excellent guide, and he personalised his knowledge well. I left the tour feeling very enriched and informed about a country whose culture is very much represented in one way to the Western world.
andreamN7714DU,Apr 13, 2026
- Review from Tripadvisor
Very interesting tour to learn about the Korean education system, the love life, the beauty industry and the real estate situation in Seoul. Totally recommendable tour with a fantastic guide!

Rohit A,Apr 10, 2026
- Review from Viator
Great walking tour in Gangnam area. June covered themes of education, marriage, housing and society very well.
183byrong,Apr 10, 2026
- Review from Tripadvisor
June was very knowledgeable and clearly explained the Korean culture. This made for an excellent tour!
Gary C,Apr 8, 2026
- Review from Tripadvisor
June has a wealth of knowledge. He is charismatic and very informative making the tour fun.
T5950CXlisad,Apr 8, 2026
- Review from Tripadvisor
We had the best experience, June was a fantastic guide and his knowledge and insight in Korean life was exceptional. Highly recommend this tour to anyone wanting to learn more about life in South Korea
lisev366,Apr 2, 2026
- Review from Tripadvisor
Jessica was a great guide. Interesting and entertaining!
lillyl694,Mar 31, 2026
- Review from Tripadvisor
This was a fabulous walking tour with our local guide Jessica. She was funny yet insightful, full of deeper knowledge of the culture and psyche of the Korean people, its social pressures and challenges. It is not your conventional tour as it challenges your thinking about Korea & marketed K-pop, K-beauty etc.
Gino L,Mar 30, 2026
- Review from Viator
This is a very informative and thought provoking tour that gives a good sense of what life in Seoul and South Korea is like. We definitely recommend. It was time well spent.
747deannej,Mar 27, 2026
- Review from Tripadvisor
Could not rate more highly. Our guide Jessica was friendly, helpful engaging and vey knowledgeable. Highly recommended.
Operated by SeoulDude's Walking tours