Private Tour
Negril 7 Miles Beach and Rick's Cafe Tour
Overview
Available languages
Mobile ticket
Booking your Negril 7 Mile Beach and Rick’s Café tour with Ultimate Excursions Tours and Taxi Service guarantees an unforgettable day filled with beauty, fun, and authentic Jamaican vibes. As a family-owned company with over 10 years of experience, we specialize in providing safe, comfortable, and personalized tours tailored to your needs. Relax on the world-famous 7 Mile Beach with its soft white sand and crystal-clear waters, then head to Rick’s Café for breathtaking cliffside views, live music, and the thrill of watching (or joining!) the cliff divers. Our professional, friendly drivers ensure timely pick-up, clean vehicles, and insightful commentary along the way. We avoid the crowds and rigid schedules of cruise-line or resort tours, allowing you to enjoy every moment at your own pace. Whether you're soaking up the sun or catching the sunset at Rick’s, we’re here to make sure your experience is smooth, safe, and unforgettable.
Additional Info
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Specialized infant seats are available
Travelers should have at least a moderate level of physical fitness
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
What‘s Included
Private transportation
Air-conditioned vehicle
Lunch
All Fees and Taxes
Meeting and Pickup
Pickup points
Select a pickup point
What To Expect
Seven Mile Beach
Seven Miles Beach Negril Seven Mile Beach Negril is famous for relaxing on pristine shores on one of the best beaches in Jamaica. Some days you’ll find a larger crowd than others, but mostly the size of the beach accommodates in a way that you won’t have to be stepping over people just to find a good spot. A good place to set up by Seven Mile Beach standards is somewhere you’ll be able to take in the views of the surrounding cliffs, feel the ambiance of a real like postcard worthy beach complete with swaying palm trees, and perhaps even catch a glimpse of the mysterious lighthouse. The beach is so big that depending on where you go, you’ll have a slice of paradise to yourself – at least for an afternoon! Many people love this beach because of how far the sand seems to stretch out, beckoning you to explore more of this all-natural territory which is uniquely Jamaican. Things to do at Seven Mile Beach: Swim, eat, explore, socialize… Seven Mile Beach is the perfect space for it all
Rick's Cafe
Rick's Cafe Negril Rick’s Cafe in Negril is one of Jamaica’s most famous hot spots. It’s actually a bar and restaurant, but most people go there for heart-throbbing cliff jumping, and breath-taking sunsets! Located at the top of a 35-foot high cliff on the far west end of Jamaica, it boasts some of the best, uninterrupted, sunsets in the world! If you get there before sunset, your attention will without a doubt be on the people jumping the off the highest cliff (35 feet). You’ll see both men and women of all different fitness levels making it look like a piece-of-cake.
Options
Price for GROUP of 4-15 people
Group of 4-15 people price
Pickup included
Price for a GROUP of 3 people
Group of 3 people price: For groups of 4 persons and over. Please use the other section for 4-15 people
Pickup included
Price for a GROUP of 2 people
Group of 2 people price: For groups of 4 persons and over. Please use the other section for 4-15 people
Pickup included
Reviews
18 reviews
Total reviews and rating from Viator & Tripadvisor
Excellent communication, drivers, and service!
aliciar161,
Oct 25, 2025
- Review from Tripadvisor
5.00We’ve used this company several times and as always, they came thru for us! The owner, Navar, is excellent at communication and they have good prices. Our drivers are always courteous, drive safely, and are on time. It puts us at ease not having to wonder what’s going on or where our driver is. Sebert has been my driver many times and he’s great!! We had a super fun day out and I couldn’t recommend this company more!
Ride to Negril Beach
J1042PGkarenp,
May 11, 2025
- Review from Tripadvisor
5.00Our personal driver was friendly and safe which made our ride comfortable. The Beach at Negril was Great! The views at Rick’s Cafe was awesome.
FANTASTIC TRIP!
ashleyvW8426SZ,
Apr 13, 2025
- Review from Tripadvisor
5.00What a great excursion! The private van arrived right on time to start! Our tour guide Shamoy was incredible! Very personable, professional and did a great job! The 7 mile beach was beautiful! And Rick’s cafe was so fun! My sister and I even did the cliff jumping! I would 10/10 recommend doing this excursion!
Amazing memories and safe safe drivers and cars!!
644pingm,
Dec 28, 2024
- Review from Tripadvisor
5.00We wanted a less crowded experience and Navar and Peter gave us just that. The roads are not marked and full of potholes so save yourself the stress and let Peter drive you. The car is clean and new so you will have a comfortable ride. Peter is low-key, genuine, knowledgeable and the best driver. He took us to an extra view spot, and they changed the itinerary a bit so that we could have the Rick's Cafe jumping all to ourselves as we wished. Both the 7 miles beach and Rick's Cafe were the highlights of our trip. I agree with all the good reviews posted here!! Thanks for a great trip and memories for our family!
Great services
Tour52799972301,
Jul 15, 2024
- Review from Tripadvisor
5.00For our second outing in Jamaica, we decided to venture to Negril from Montego Bay and we had a time!! We started at Margaritaville were the drinks were frozen and well made. We got three beach chairs and umbrellas and laid out and got in the water at our leisure. Our driver was Peter and he took care of us so well we requested him for later that evening for our club transport!! I also had a mild anxiety attack and Peter our driver repeatedly checked on me to ensure I was ok and provided reassurance. I decided to remain at Margaritaville while the other members of my party ventured to Booby Cay Island. I had no international phone plan so I didn’t have service. Peter lent me his 5G hot spot to ensure I would be able to use my phone and he could check in on me while he with the other members of my group. He also left a lifeguard he knew in charge of me lol to ensure my safety (he is aware I can’t swim, in the event I got in the water) and to reaffirm that I always felt safe and that someone was looking out for me. Major props to PETER!!! And to finish off our day we ventured back to Montego Bay where we stopped at local gift shop Blue Seas and they had EVERYTHING we wanted and needed! Their prices were fair, we got shorts, shirts, shot glasses and hats! We had a time!! 10/10 service!! Book immediately and ask for Peter!!
Negril for the day: Booby Cay, Margaritaville and Ricks Cafe
Ebony B,
Jul 14, 2024
- Review from Tripadvisor
5.00For our second outing in Jamaica, we decided to venture to Negril from Montego Bay and we truly had a ball!! We started at Margaritaville were the drinks were frozen and made with so much love. Our driver was Peter and he took care of us so well we requested him for later that evening for our club transport!! Shout out to PETERRR!!! We were recommended by locals at Margaritaville to Venture over to Booby Cay Island in Negril. We took a short boat ride over to Booby Cay where we had the best red snapper and lobster freshly caught of our lives. If you are in Negril, this is a must!! Peter never left our side! Super grateful for that! We never felt rushed! After lunch we went to Ricks Cafe and I cliff dived!! Peter calmed my nerves and gave me so much reassurance that I would be ok, and I was! And it was so exhilarating!! I actually lost my designer sunglasses and Peter took the initiative to find them for me (thankfully they were still at the location I jumped from). And to finish off our day we ventured back to Montego Bay where we stopped at local grocery store Lemons and got local chocolates and candy. He also took us to a local gift shop Blue Seas and they had EVERYTHING we wanted and needed! Their prices were fair, we got shorts, shirts, shot glasses and hats! We had a time!! 10/10 service!! Book immediately and ask for Peter!!
Great Experience!
annieshae,
May 4, 2024
- Review from Tripadvisor
5.00We booked the Whittier Village Tour, Negril and Rick’s Cafe Day Trip, rafting , horseback riding , and Pier 1 drop off. Marshall was the best during our Negril day trip. The drivers were very professional, vehicle was clean and air conditioned. Furthermore, the drivers engaged in conversation and were very knowledgeable and friendly. They always arrived on time! We would definitely book Ultimate Excursions upon our next visit to Jamaica! Also, Nevar was always available to answer any additional questions I had. Wonderful customer service!
Montego Bay and Negril tour and excursion extraordinaire!!!!
Sevissa,
Mar 27, 2024
- Review from Tripadvisor
5.00Absolutely AMAZING!!!! Where to begin? If you are looking for a safe, kind, honest, friendly and knowledgeable guide Navar is your man! A native of the Montego Bay area, Navar has a deep understanding of the entire coast. His very pleasant demeanour along with his honest rates leaves you in the most capable hands! We were very impressed and felt safe the entire journey. Will definitely book again and recommend. If you are looking for a warm smile and a great trip, short or long, you have found it!!!! 🌟🌟🌟🌟🌟
Amazing service
sherrywX7140GX,
Aug 6, 2023
- Review from Tripadvisor
5.00My experience was amazing!!! Amazing service … will definitely use again . The driver was on time picking up and dropping off . He made sure that we were comfortable.
Absolutely Amazing Service
capturedcashmere,
Apr 25, 2023
- Review from Tripadvisor
5.00Thank you Ultimate Excursions for making my trip to Jamaica absolutely amazing! They were professional, friendly and on time when picking me up. As a solo traveler, they made me feel comfortable. I would definitely recommend them for your excursion or airport pickups, you will not regret it!
Related Experiences
Operated by Ultimate Excursions Tours and Taxi Service