What‘s Included

Meeting and Pickup

What To Expect

Reviews

• School trips galore. Not couple friendly!

  mizsookie,

  Dec 2, 2025

  - Review from Tripadvisor

  1.00

  Had never been here before and my boyfriend and I were really looking to our visit. That is until we saw the crowds. As a couple we were given a booking slot at 11am on a Tuesday but was poorly timed and organised by company as we were wedged between several school coach trips of excitable children. The noise, chaos and queues! We ended up skipping several attractions to bypass the kids but only ended up behind another bottleneck of several more school coach trips. The whole experience was shuffled through at an ear crushing snails pace. Flow of the place was disorganised. Never quite sure where to go next and at one point had to go back on ourselves. I believed we would get plenty of free samples at several intervals but only got a few bars of chocolate at the beginning. The screen was broke on one of the shows so we were sat in a dark room just listening to audio. Biggest disappointment was the giftshop. We both wanted the famous chocolate teapots for Christmas presents but they had sold out. Well really we had just watched them being made in the previous room, they couldn't just package some up and put them out? Also we had heard they offered a personalised piping service. I imagined they would have a staff member in the giftshop with a white chocolate piping pen. I mean its not that difficult right? But no. You have to email in advance. Got 2 small bottles of coke on the way out. Nearly 8 quid. Would never go back here.

• Wheelchair accessible

  124lyndac,

  Nov 23, 2025

  - Review from Tripadvisor

  4.00

  Thought the price was a bit dear, as a wheelchair user I thought places were accessible but some of the displays were a bit high, I did find where wheelchairs where placed in the first theatre was not very good as I missed some of it, had to lean to the left to watch part of it, maybe move the front 2 benches more to the left, coming out of the 4d cinema a few people got a bit lost as the signage was not so good, one of the lifts was out of order but the staff took us to the other lift so we could get to the next bit, was able to get on the little ride & the staff moved my wheelchair from one part to the other, found the shop a bit dear & only a choice of 1 magnet

• Extremely Disappointing Visit - Depressing attraction

  434paiget,

  Nov 21, 2025

  - Review from Tripadvisor

  1.00

  We visited Cadbury World over the weekend for what was supposed to be a special birthday treat for our son, who absolutely adores Cadbury. Sadly, the experience was deeply disappointing from start to finish. The whole visit felt chaotic and poorly organised. We were rushed through the attraction with little direction, poor visibility, and no chance to properly follow what was being said. The staff we encountered seemed disengaged, unenthusiastic, and generally fed up, not what you would expect from a family attraction, let alone one with such a beloved brand. For the price of the tickets, we expected a far better experience. The cafe prices were extremely high and the play area was closed with no prior warning. For a family day out, the value for money simply wasn’t there. However, the most upsetting part of the visit was the behaviour of a staff member in the photo area. When we saw the pictures, we were quoted £15 for one or £30 for the full set, which we felt was overpriced for the quality. (We did not complain, just simply said no thanks). When we chose not to buy them, a member of staff commented to my husband “I think you should buy them all.” When I politely said they were too expensive, she continued with, “They aren’t in the long run,” in a very argumentative tone, followed by something else we didn’t quite catch. She then proceeded to openly badmouth me to a colleague. Overall, the day was nothing like the magical experience we had hoped for. For the high cost and the distress caused, this visit was incredibly poor value and extremely upsetting. I would not recommend visiting until significant improvements are made. Very depressing site.

• Not what it used to be!

  laurar356,

  Nov 18, 2025

  - Review from Tripadvisor

  1.00

  Really disappointing trip. No organisation, lots and lots of queueing with unnecessary bottle necks. Took us 4 hours to get around a tour with less than an hours worth of things to look at. Have been previously and it used to be much better. Far too expensive for what is on offer.

• We loved it before but not so much now

  Lisa C,

  Nov 15, 2025

  - Review from Tripadvisor

  3.00

  We visited Cadbury World today. On entry you are offered a bag to purchase. Last time we attended (just before lockdown) we needed a bag because we were continually given bars of chocolate all the way around. So we bought a bag. We were give 3 bars each. Apart from the warm chocolate offering we were not offered any more! It is now owned by Merlin and we were disappointed by our visit. It just wasn't as good as before. Last visit it felt more like a visit to the factory. There were long concrete corridors and you saw more staff. The vending machines are a rip off. £3.50 for a small bottle of coke! No water fountains and it was just really expensive. The shop has also changed. Just not as good.

  

• Great day out

  Megan C,

  Nov 9, 2025

  - Review from Viator

  5.00

  Fully booked due to it being school days but once in it was fine , enough space for everyone. Really enjoyable few hours with my little one .

• Next time I'm at a funeral I'll be grateful that at least I'm not at Cadbury World

  robbt2016,

  Nov 4, 2025

  - Review from Tripadvisor

  1.00

  Genuinely surprised Merlin are happy to put their name to this - it falls woefully short of what you'd expect from a Merlin attraction. We realised at the end of our tour that the chocolate they give you at the entrance is an apology for what you're about to be put through. Granted, we visited on a Saturday during half-term - so it would be unreasonable to expect it to be anything but busy; however, the queuing was such that it became on ongoing joke amongst our group as the day went on - as we genuinely did almost nothing but. The attractions appear not to have been updated since the 1990s - it's clear from the holgraphic tech & videos. & if that much wasn't already obvious, the animatronic gorilla is perfectly representative of what the attraction on the whole has to offer - it's SO BAD that it left my wife & I in stitches, whilst our kids were utterly bewildered. The most frustrating part of the visit was queuing for approx. 30 minutes at the end of our tour for the ride, only to be sent on our way before we had a chance to ride it. Half-way through the wait an enthusiastic member of staff started hyping up the queue for it, trying to buy time for the engineers tried to fix a fault. After another 15 minutes of waiting, they simply ushered us out repeating "sorry guys". We couldn't believe they didn't at least offer the kids a bag of buttons or something as a consolation. The one positive I can pinpoint was the 4D cinema experience, unfortunately it wasn't enough for me to speak well of the visit. A return visit will forever more be a threat of punishment when the kids are acting up - "if you don't stop that, we'll go back to Cadbury World". Haven't uploaded photos with my review, as I feel pictures of posing kids smiling would be misleading - given how happy they were to go home at the end of the day!

• Do not go!

  jennhI8302DW,

  Nov 3, 2025

  - Review from Tripadvisor

  1.00

  I don't often write reviews but in this instance I felt it was very necessary. I took my 9 year old granddaughter to Cadbury world last week during school half term. What a nightmare it was!! And there is no excuse for it being 'half term' and therefore very busy. Tickets for the two of us were £48.00. Extortionate for this truly terrible experience. We went with high hopes for a fun day out and came away so disappointed. It was so bad I am inclined to boycott cadbury's chocolate in protest! How a business like Cadburys can take advantage of people in the way it does at this "Cadbury World' is beyond shocking. Long queues in tired dark hallways and down equally dark stairwells with nothing much to see at the end of it except more crowding and mediocre 'experiences'. The people who set this 'World' up should be ashamed of themselves! Cadbury's (or Merlin?) have enough monies in their coffers to have a wonderful bespoke building for the 'World' and to put on a truly extraordinary experience for the public but instead they choose to give a mediocre half hearted experience to the very compliant English public! Shameful!!

• Queue world

  rock 30,

  Nov 2, 2025

  - Review from Tripadvisor

  1.00

  Money making disgrace. Completely oversold vs capacity. Chaotic queuing to get in, eventually getting through about half hr late and shoved a bunch of chocolate bars. We were like cattle being moved from one section to the next - each section starting with a long queue to get through. Didn’t see any elements of the actual factory. Queued for ages for a chocolate pot but then the machine broke so got a pot of chocolate buttons. 4D cinema was quite good, but had nearly given up the will to live having queued for another 20-30 minutes to get in. Basically spent a whole afternoon queuing for a mediocre experience. Couldn’t wait to get out of there

• Poor crowd control

  djms999,

  Nov 2, 2025

  - Review from Tripadvisor

  2.00

  As soon as you exit the first sit down screen show you experience the first crowd control issue...there are many more! Staff advise to move along to the demo taking place. This is in a corner where no more than 10 people can see, there must be 50 people at a time leaving the cinema. There is a screen but you cant hear a thing so no idea whats going on. Once this is done you immediately have a 50 min Q for the tiny free chocolate while they try and sell you teapots. The trip has literally just started and folk have had enough. Could be managed so much better, dont remember it being this bad years ago. Too expensive for what it is, will not return

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