Available languages
1 hour
Mobile ticket
Book your visit and embark on a journey to discover all the secrets of cocoa inside Enrico Rizzi's Chocolate Factory, the only bean-to-bar lab in the heart of Milan. You'll explore a cocoa plantation through an immersive 360° video, witness all the stages of cocoa processing, and take part in a guided tasting of single-origin chocolates.
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Infants are required to sit on an adult’s lap
Transportation options are wheelchair accessible
Suitable for all physical fitness levels
For a full refund, cancel at least 24 hours before the scheduled departure time.
Visit Enrico Rizzi's Chocolate Factory, located in the heart of Milan, just minutes away from Piazza del Duomo, and uncover the secrets of a handcrafted "bean-to-bar" workshop. Here, exceptional cocoa beans are transformed into chocolate, starting from roasting all the way to the final bar. The journey begins in the sensory room, where advanced “Virtual Reality 360” technology offers an immersive and captivating experience. Explore a Peruvian cacao plantation and witness the harvesting, fermentation, and drying of cocoa beans. The tour continues through the roasting room and the "chocoteca," a climate-controlled space where chocolate rests and matures with spices, teas, and infusions. Finally, in the laboratory area, visitors can watch the cocoa bean transformation process—from shell separation to slow stone grinding. The experience concludes with a guided tasting of three to five grand cru chocolates. Depending on the ticket purchased, guests will enjoy different types of tastings. The tour lasts approximately 60 minutes, with a maximum of 8 guests per visit. English tours: Monday, Wednesday, Thursday, Friday at 4 PM / Saturday at 12 PM.
Mono-origin chocolate tasting
Private transportation
Grand Cru Exclusive: VR experience + guided tour + 5 chocolates Grand Cru tasting with a glass of sweet wine (3 chocolates for guests 0-17 years)
Special Collection: VR experience + guided tour + 5 chocolates tasting (3 chocolates for guests 0-17 years)
Chocolate Experience: VR experience + guided tour + chocolate tasting (3 chocolates)
20 reviews
Total reviews and rating from Viator & Tripadvisor
Sunshine45108294880,,Oct 12, 2025
- Review from Tripadvisor
I was really impressed by the Milan Chocolate Factory! The environment is very welcoming, Fulvio was kind and available to explain every stage of the processing. The chocolate is of high quality: intense scent and a great variety of products. An experience that I absolutely recommend to those who love chocolate or want to make a special gift!
mikaelaY1103YW,,Oct 10, 2025
- Review from Tripadvisor
Very nice and passionate tour. And a world-class tasting. Here you will be educated in everything about cocoa and how handicrafting works.
martinon370,,Sep 26, 2025
- Review from Tripadvisor
I knew this world only as a layman. The guided path that takes you from the jute bag to the tablet is illuminating thanks to Enrico’s team who passionately tells his work. In the end the tasting of 5 bars, accompanied by a glass of sherry, also gratified the palate!
Bonvoyage390,,Sep 26, 2025
- Review from Tripadvisor
Immersive and enlightening experience on the world of chocolate. Enrico and his collaborators are able to guide you in quality and excellence




jessicagW7053CW,,Sep 21, 2025
- Review from Tripadvisor
Wonderful place to discover from the birth of chocolate from the plantation to the actual production where they make you taste different types of chocolate really good

marcellamK4870OI,,Aug 27, 2025
- Review from Tripadvisor
It was a total experience , taste and sensations, you feel immersed in the place, discover the chocolate from the origin and the tasting of various chocolates combined with the different rums is amazing. Highly recommended gift for those who love chocolate and more...
maxaV6382OQ,,Aug 19, 2025
- Review from Tripadvisor
Beautiful experience , great professionalism attention to detail, very good products .. I must say I am satisfied.
Coastal01920457585,,Jul 12, 2025
- Review from Tripadvisor
I attended several presentations by Enrico Rizzi and they were all unique and interesting. The quality of the raw materials he uses is excellent and, during presentations, Enrico is always very courteous and available to explain his creations. I would say that chocolate, macarons and ice cream are always a pleasant surprise!!!
rachelaB5499HL,,Jul 5, 2025
- Review from Tripadvisor
Immersive and very interesting experience I learned a lot about the world of Italian chocolate production we were pampered with tastings and kindness by super professional people I recommend everyone to try it!
M7005IAriccardob,,Jul 4, 2025
- Review from Tripadvisor
Spectacular!! We did a guided tour starting with a 3D viewer video of a cocoa plantation , we all saw processing and tasted 5 different types of chocolate. Recommended absolutely!
Operated by La Fabbrica del Cioccolato di Enrico Rizzi