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Why explore the East of Madeira in a noisy, polluting car when you can experience it in silence, comfort, and style?
We don't just show you places– we help you feel the heart of Madeira’s wild side.
Our electric, quiet vehicles– better for the planet & for your senses. You'll hear birdsongs, the crash of waves & the breeze.
With only 7 guests per tour, you will enjoy:
- caring guide
- comfort
- cozy atmosphere and attention
- relaxed journey tailored to your pace & interests
We’ll journey from sky-high mountain peak to lush green valleys, enjoy a peaceful levada walk, stop in a charming village for a local lunch & a glimpse of Madeira’s iconic triangle houses. You’ll stand above the ocean on a glass viewpoint & explore a dramatic, windswept peninsula. Plus, we’ll surprise you with a few hidden gems off the beaten path.
The tour lasts between 6,5 to 8 hours. We don't watch the clock, we follow the magic, we go at your pace.
Not recommended for travelers with spinal injuries
Not recommended for travelers with poor cardiovascular health
Suitable for all physical fitness levels
Attention to cruise ship guests: This is scheduled group tour. This tour is suitable only for guests who stay overnight in Funchal, as the tour may include other tourists joining the group. For guests whose ship departs on the same day, it is recommended to book a private tour to ensure timely return to the ship and a more flexible schedule.
People afraid of heights
People with altitude sickness
Hearing-impaired people
Pico do Arieiro
Our first stop is Pico do Arieiro, standing proud at 1,818 meters. As we wind our way up, you’ll feel the excitement building—once at the top, the views are nothing short of spectacular! Take in the sweeping panoramas, snap some photos, and breathe in the fresh mountain air.
Ribeiro Frio
We’ll descend into the tiny, picturesque village of Ribeiro Frio. Here, you can stretch your legs with a leisurely levada walk through a Laurissilva forest. This lush, green paradise is home to a variety of birdlife, so keep your eyes peeled for the friendly firecrest and the colourful chaffinch—they’re often hanging about.
Pickup included
Pick up and drop off within Funchal
Booster seat
Air-conditioned vehicle
Insurance
Parking Fees
Restroom on board
Lunch
Select a pickup point
For a full refund, cancel at least 24 hours before the scheduled departure time.
49 reviews
Total reviews and rating from Viator & Tripadvisor
jansU4729VJ,Jun 3, 2026
- Review from Tripadvisor
We thoroughly enjoyed the tour of Eastern Madeira with our friendly guide Roberto. He is very well informed and happy to answer all our questions. He gave us plenty of time at all the stops, never rushing us and booked us in for lunch at a lovely restaurant in Santana. He escorted us to all the viewpoints pointing out areas of interest & giving local info. As the vehicle used is electric, it made for a very smooth journey and was very comfortable to travel in. Thank you for a great day and we will be sure to recommend to all our friends!




psthomas29,May 22, 2026
- Review from Tripadvisor
Fantastic day out on this private tour. Quiet,smooth, eco-friendly ride. Roberto is very knowledgeable about both Madeira and it's flora and fauna. We were taken to some outstanding view points and an excellent restaurant for lunch. Roberto knew when places would be at their quietest and planned accordingly. We weren't rushed and nothing was too much trouble. We've done other tours but this is the best! Good luck with your business Roberto! You deserve to do well! Andy and Pam
Daydream676099,May 21, 2026
- Review from Tripadvisor
We only wish we had discovered this Tour Company earlier! Roberto, our guide and driver, was very knowledgeable about all the history, flora, and culture of this beautiful island- Madeira, PT. The East Coast was amazing. Picturesque can hardly describe it. The Pico do Arieiro, Ribeiro Frio (hike), and Ponta de Sao Lourenco were breathtaking. Santana was ok-not my fave. Roberto speaks many languages & was very entertaining. We all had fun. The Mercedes van was comfortable. We were fortunate that the weather was also wonderful. Roberto took us to a lunch spot near Ribeiro Frio that was fantastic. We had beef and tuna skewers with sides of sweet potatoes- omg delicious. In summary it could not have been a better day. Thank you Roberto- best rgds Eric







Eric M,May 21, 2026
- Review from Tripadvisor
Best day in Madeira! Roberto was the quintessential tour guide! His driving was gentle, calm and safe! He always encouraged us to take our time at all the stops and guided us as to the best way to navigate the sites! He took us to the exact place we needed to begin and was always right there to pick us up! We also enjoyed a scrumptious FRESH meal at his suggested lunch stop! Roberto taught us so many interesting facts about the islands flora, fauna and history, all with a brilliant style, filled with smiles and good humor ! Please take my advice and tour with MADERIA ELECTRIC TOURS and tell your friends! You’ll be so happy you did! Very happy client, Rachelle 😊




Sunshine469853,May 11, 2026
- Review from Tripadvisor
Spent a wonderful day with Roberto in his super quiet & comfortable Mercedes Benz EV Van. Being an EV, it was really easy to hear & converse with Roberto. He was a wonderful guide, very knowledgable about the entire island. His English is perfect & he is very personable. We did the Full Day East Tour at Pico do Arieiro and Santana & he gave us all the time that we wanted to see the various stops which were BEAUTIFUL!! He never rushed us & added great information to make the stops & the whole tour great. We came in on a cruise ship & he picked us up & dropped us off right next to the ship so that we didn't have to walk far at all. Being a van, it is very easy to get in & out of. We stopped for lunch & he gave us a recommendation for a nice little restaurant which we really enjoyed. It was a GREAT tour very well worth the modest price. HIGHLY RECOMMENDED!!
Bob N,May 11, 2026
- Review from Viator
Spent a wonderful day with Roberto in his super quiet & comfortable Mercedes Benz EV Van. Being an EV, it was really easy to hear & converse with Roberto. He was a wonderful guide, very knowledgable about the entire island. His English is perfect & he is very personable. We did the Full Day East Tour at Pico do Arieiro and Santana & he gave us all the time that we wanted to see the various stops which were BEAUTIFUL!! He never rushed us & added great information to make the stops & the whole tour great. We came in on a cruise ship & he picked us up & dropped us off right next to the ship so that we didn't have to walk far at all. Being a van, it is very easy to get in & out of. We stopped for lunch & he gave us a recommendation for a nice little restaurant which we really enjoyed. It was a GREAT tour very well worth the modest price. HIGHLY RECOMMENDED!!
Traveler27138822360,May 11, 2026
- Review from Tripadvisor
We had a thoroughly enjoyable day out with Roberto in the comfort of his electric Mercedes. He took us to places that weren't too crowded and gave us plenty of time to explore at our own pace. He was very knowledgeable about local plants and history.



jenniferfT2983GR,Apr 30, 2026
- Review from Tripadvisor
We had an excellent experience with plenty of relevant information, feeling very safe with our careful driver, Roberto Camara who gave us plenty of time so we didn’t feel any kind of pressure.
Angelika M,Apr 17, 2026
- Review from Tripadvisor
Roberto addresses individual temp Spontaneous tour changes according to weather conditions Good mood; individual and perfectly informed
D4198SWestherh,Apr 12, 2026
- Review from Tripadvisor
This was an excellent tour with a great guide. Roberto was very knowledgeable and gave us a good understanding of the people, culture and landscape of Madeira. We love his flexibility and he had a great sense of humor which made the tour fun. Definitely worth it.
Operated by Madeira Electric Tours