Private Tour
Available languages
Mobile ticket
Explore the heart of Memphis on this self-guided driving tour through music history. You’ll drive from Downtown Memphis to Elvis Presley’s Graceland estate, tuning into essential stories of blues, soul, and rock and roll. See the iconic Sun Studio, where legends like Elvis and Johnny Cash are recorded, stop by the Stax Museum of Soul, and even visit Aretha Franklin’s birthplace! And, of course, revisit the wild true story of Elvis Presley’s rise and fall.
After booking, check your email/text to download the separate Audio Tour Guide App by Action while connected to WiFi or mobile data. Enter the password, download the tour, and enjoy it offline. Follow the audio instructions and route from the designated starting point.
Buy once, use for one year! Ideal for extended visits and return trips over the next 12 months.
This is not an entrance ticket to attractions along the route. Check opening hours before your visit.
Public transportation options are available nearby
Suitable for all physical fitness levels
How To Access: After booking, you’ll get an email and text with setup instructions and password (search “audio tour” in emails and texts). • Download the separate tour app by Action • Enter the password sent by email and text. • MUST download the tour while in strong wifi/cellular. • Works offline after download.
How to start touring: Open Action’s separate audio tour guide app once onsite. • If there is just one tour, launch it. • If multiple tour versions exist, launch the one with your planned starting point and direction.
Go to the starting point No one will meet you at the start. This tour is self-guided Enter the first story’s point and the audio will begin automatically Follow the audio cues to the next story, which will also play automatically. Enjoy hands-free exploring. If you face audio issues, contact support. Stick to the tour route & speed limit for the best experience.
Travel worry-free: Use the tour app anytime, on any day, and over multiple days. Start and pause the tour whenever you like, taking breaks and exploring side excursions at your own pace. Skip anything you don’t care about or explore bonus content for everything that interests you
Savings tips: Driving tours: purchase just one tour for everyone in the car
Buy once, use for one year! Ideal for extended visits and return trips over the next 12 months.
Audio Setup: Connect your phone to your car's stereo system using Bluetooth, USB, or AUX. For the best experience, consider using headphones for walking tours. Audio playback is compatible with Apple CarPlay, with navigation features coming soon. Support for Android Auto is also on the way.
For the best experience, please use an iPhone running iOS 15 or later, an Android device running version 9 or later, or an iPad/tablet with GPS and cellular connectivity, as these are recommended for navigation.
For a full refund, cancel at least 24 hours before the scheduled departure time.
Elmwood Cemetery
Singer Ma Rainey II is buried there. Her father, a pastor, forbade her from singing, so Ma Rainey ran away and joined a traveling circus-type show. She worked as both the show’s fortune teller and as a ragtime performer on Beale Street. Note: The tour is over 11.2 miles long, with more than 25+ audio stories, and takes about 2-3 hours to complete. Buy once, use for one year! Ideal for extended visits and return trips over the next 12 months.
Franklin eventually moved to Detroit with her father after her parents separated. She took to singing in her father’s church. Everyone recognized her immense talents. Her father even took her along with his “gospel caravan,” where they performed in churches all around the area.
Easy-to-use app: download Action’s Tour Guide App onto your phone
Great value: purchase per car, not per person. More affordable than bus or guided tours!
Engaging storytelling: Uncover unique tales and thrilling history for a memorable journey!
Perfect narrator: nothing can beat listening to a great voice. Proven with tons of rave reviews!
Offline maps: no signal, no problem! Works perfectly without cellular or wifi.
Comprehensive route and stops: See it all, miss nothing, leave no stone unturned!
Go at your own pace: Start anytime, pause anywhere, enjoy breaks for snacks and photos freely!
Hands-free: audio stories play on their own based on your location. Easy to use!
Attraction passes, entry tickets, or reservations
17 reviews
Total reviews and rating from Viator & Tripadvisor
Linda R,,Oct 18, 2025
- Review from Tripadvisor
Tour wouldn't let you start in middle. We couldn't adjust tour to where we were. We quit in 10 minutes because map showed where we were but not how to hop on to tour.
Nancy B,,Oct 4, 2025
- Review from Viator
It was great! Very reasonable price and the navigation was perfect. We especially loved the birthplace of Aretha Franklin
Leslie C,,Sep 23, 2025
- Review from Viator
We loved this tour and all the extras. Could you add something about Otis Redding? It was a nice tour
Bobbie W,,Sep 4, 2025
- Review from Viator
If you want a surface tour of Memphis this is for you. I was looking for more history in the tour. It did share information on some of the music and performers from the area.
Ian O,,Jul 21, 2025
- Review from Viator
Very well curated, shows a great glimpse of what Memphis is all about and has to offer. I thinks it’s a great tour.
Musarat K,,Jul 12, 2025
- Review from Viator
The only down fall is I had to use my own map to find the places. The directions need to be more clearer.



Sharon J,,Jun 26, 2025
- Review from Viator
Stax records, Beale street, and Lorraine Motel were outstanding. Everyone should make time to go inside. The directions are hard to follow as they kept skipping and jumping between alternate points of interest. Thanks to other reviewers suggestions, We ended up taking the list and putting it in GPS which worked much better. Some other reviews also talked about sketchy neighborhoods but they were just poor communities with failing infrastructure. I was not concerned about safety.
Laurel G,,May 30, 2025
- Review from Viator
The app doesn't provide enough directions for you to stay on track. One of the roads you were supposed to turn on we couldn't find anyway on Google maps. Also we traveled through some VERY rough parts of the city.
Lisa R,,May 16, 2025
- Review from Viator
Informative guidance and helpful route directions. It’s great that there are also some optional routes added into the audio tour.
PALM333,,Apr 5, 2025
- Review from Tripadvisor
Passing through Memphis in a single day, my wife and I opted for this tour to get a crash course on the main points of Memphis. This tour was a good way to do that. The tour brought us past many points of interest with brief introductions for background points. The real value, though, comes if you have time to get out and explore the various points of interest. Some items, like the cemetery in Richmond several famous people are buried, are mentioned that aren't even visible from the tour. We would have liked a bit more in-depth background or descriptions of some of the sites rather than just mentions. We also would have liked recommendations for quality Memphis food and music. Beale Street is mentioned but no recommendations made. And frankly, Beale Street isn't that great.


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