Private Tour
Available languages
2 hours 30 minutes
Mobile ticket
Discover London’s spirited past on a private gin-themed journey through the vibrant West End. Starting in the historic maze of Seven Dials, your expert guide brings four centuries of London’s bohemian, theatrical, and eccentric history to life through its most iconic drink: gin. Begin in a characterful local bar once frequented by literary legends and Victorian mischief-makers as you learn how gin evolved from Dutch medicine to “Mother’s Ruin,” fueling an entire era of London life. Wander through hidden alleys, old cabaret corners, lavish gin palaces, and secret pubs, enjoying curated tastings at each stop. With every sip, discover how gin shaped the city’s culture, its scandals, and even its global legacy — including its unlikely pairing with tonic. This immersive, story-filled experience offers exclusive access, exceptional tastings, and the chance to explore London through the drink that defined it.
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Specialized infant seats are available
Not recommended for pregnant travelers
Suitable for all physical fitness levels
Due to venue imposed age restrictions, this tour is only available for those aged 21 years and older.
For a full refund, cancel at least 24 hours before the scheduled departure time.
Private guided experience
Covent garden
Seven dials area
Sample 4 unique gins in 4 classic locations
• Gratuities
• Hotel Pick-Up / Drop-Off
Neal Street
Your tour takes you through the beating heart of 18th-century bohemian London, a hive of tiny alleyways and grand shopping streets, its charm and magic have captivated writers, actors, and singers for centuries, though the elegant splendor lived side by side with the opium dens of China towns and the debauched theaters and gin parlors of old.
Discover this shopping and entertainment hub amidst St. Martins & Drury Lane alongside our guide. Learn about the history of the impressive opera house, which today homes the 3rd largest auditorium in London.
3 reviews
Total reviews and rating from Viator & Tripadvisor
mitchb697,
Jul 14, 2025
- Review from Tripadvisor
A wonderful and unique experience, whether you're new to London, gin, or history. Not only do you have a good time sampling and learning about gin, but you also get a small tour of a select area of London - which was great early on in our trip.

karenbM3710MJ,
Jun 13, 2025
- Review from Tripadvisor
This tour was fantastic- the pubs, drinks and tour guide are all top notch! Would recommend to anyone who loves gin, you will not be disappointed.
Kristal M,
Nov 26, 2024
- Review from Viator
Our guide, Charlotte, was incredibly knowledgeable. We enjoyed all the gins and learning about the history of gin in London.
Operated by LivTours