Private Tour
Private Seven Mile Beach and Rick’s Café Tour From Negril Hotels
Overview
Available languages
Mobile ticket
Discover Negril's stunning coastline and vibrant atmosphere on this unforgettable beach and sunset tour. Start your day with hotel pickup in a comfortable, air-conditioned vehicle and head straight to the renowned Seven Mile Beach, where you can relax on the powdery white sand, swim in crystal-clear waters, or sip cocktails at lively beachfront bars. As the sun begins to set, visit the legendary Rick’s Café, celebrated for its breathtaking views and live reggae music. Enjoy the thrill of cliff divers and soak in the vibrant ambiance as the sun sets over the Caribbean.
- Pickup from your Negril hotel in a comfortable, air-conditioned vehicle
- Relax at the famous Seven Mile Beach and enjoy beachfront bars
- Visit Rick’s Café for stunning sunset views and live music
- Experience cliff divers and a vibrant atmosphere while sipping drinks
Additional Info
Public transportation options are available nearby
Specialized infant seats are available
Suitable for all physical fitness levels
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
What To Expect
Seven Mile Beach
Soak up the very best of Negril on this classic beach and sunset adventure. Your day begins with pickup directly from your Negril hotel in a comfortable, air-conditioned vehicle. Pickup times are arranged based on your hotel location, and the team ensures punctual service with flexible scheduling to fit your plans. For guests staying outside central Negril, additional pickup options are available upon request. First stop: the world-famous Seven Mile Beach, known for its powdery white sand and turquoise Caribbean waters. Spend time relaxing on the shore, swimming in the sea, or enjoying a cocktail at one of the lively beachfront bars.
Rick's Cafe
As the afternoon winds down, your guide will take you to the iconic Rick’s Café, Jamaica’s most famous sunset spot. Perched on dramatic seaside cliffs, Rick’s is known for its breathtaking ocean views, live reggae music, and daring cliff divers leaping into the water below. Grab a drink, enjoy the vibrant atmosphere, and watch as the sun sinks into the horizon in a blaze of color. Finally, you’ll be returned safely to your hotel, with memories of a perfect Negril day—relaxation, fun, and the best sunset in Jamaica.
What‘s Included
Private transportation
Bottled water
WiFi on board
Air-conditioned vehicle
Complimentary Drinks
Gratuities
Available to purchase
Available to purchase
Available to purchase
Pickup points
Select a pickup point
Options
From Grand Palladium Hotel
Round trip Pickup included
From Negril / Princess Hotels
Round Trip Pickup included
Reviews
15 reviews
Total reviews and rating from Viator & Tripadvisor
We had a blast
imuniquec2026,May 4, 2026
- Review from Tripadvisor
5.00Me and my husband had a blast at Rick’s Cafe. Our driver was extremely wonderful. He took us to get a new suitcase since the airport completely damaged it. So a big thank you for that. We really appreciate it because The resort was charging &120 for a suitcase and location the he took us to only cost us about $50 😌 over all I really had fun and will most definitely book again whenever we return. Also will be telling my friends and family who travel. ✌️
Smooth Ride, Excellent Service!
Alisa M,May 2, 2026
- Review from Tripadvisor
5.00We had a great day visiting Rick’s Cafe! The atmosphere was lively, the views were beautiful, and it was a fun experience all around. A special thank you to our driver with Fresh Prince Tours—he was kind, patient, friendly, and very professional. He made our transportation to and from the cafe smooth and stress-free, which really added to the overall experience. Definitely a highlight of our trip!
Very good experience
julielT3398TV,Apr 25, 2026
- Review from Tripadvisor
5.00Thank you to Javaughn for making our experience a fun and very relaxed day. We did not know what to expect really but he was quite helpful over the day. He was kind enough to find us classic beef patties and to have us try them. Also he was very easy to talk to as we were in the transport for some time. My husband and I are very happy with the activity today. Ask for Javaughn.
Negril Tour
L612WPjordanb,Apr 22, 2026
- Review from Tripadvisor
5.00Enjoyed a self paced tour of the famous 7 mile beach & Rick’s Cafe. Walked the beach & watched the cliff divers were the cafe. Highly recommend and would definitely rebook in the future!
Definitely book!
amybQ1331BB,Apr 21, 2026
- Review from Tripadvisor
5.00Great experience. Ivan stopped along the way where we wanted. He was on time and great driver!!
Excellent
A5378SHariell,Apr 19, 2026
- Review from Tripadvisor
5.00Javaughn is a 10 out of 10!! Highly recommend!
Private tour
smile411,Apr 14, 2026
- Review from Tripadvisor
5.00Really great experience with Tailored! Pick up time was decided via phone call, then he was there at the time stated to pick us up for our private Rick’s Cafe and Margarittaville experience. He explained different places to stop for food and drinks if we have time off the resort. We were at Margarittaville for 2 1/2 hours and an 1 1/2 at Rick’s Cafe only left then because it started raining. Very enjoyable experience and would use the company again when returning to Jamaica.
Beautiful beach
parrism280,Mar 24, 2026
- Review from Tripadvisor
5.00Absolutely amazing experience, Javaughn was very professional, reliable, and friendly! The beach on this tour was incredible the best I’ve ever seen. Bahamas was similar but riddled with jellyfish! This place was so beautiful and the food was so yummy! Loved how it was go at your own pace. We got a bit tired at Ricks and were able to leave early to head back with no issue! Highly recommend Javaughn and this tour!!
Winter get away
Susiet3,Mar 16, 2026
- Review from Tripadvisor
5.00The driver was great. Communication ahead of time and very friendly. Would definitely recommend! We used for airport transportation to and from airport in Montego Bay to Negril. Had refreshments for us and great recommendations.
All around great experience
tinylynnlonethunder,Mar 10, 2026
- Review from Tripadvisor
5.00Awesome service with fresh prince to negril, great experience to rick's cafe. Highly recommemd his services and reasonable prices.
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Operated by Fresh prince Tour