Gwangjang market Netflix Food Walking Tour with Insadong
Overview
Available languages
3 hours
Mobile ticket
Embark on a cultural journey through Seoul's vibrant neighborhoods. Explore Insa-dong Culture Avenue, immersed in traditional Korean arts and crafts. Wander charming streets with art galleries, antique shops, and artisanal boutiques, witnessing the fusion of old and new. Discover the hidden gem of Ikseon-dong Alley, where past and present coexist in narrow alleys, traditional hanok houses, and trendy cafes. Hear fascinating stories of the neighborhood's history and resurgence as a hip cultural destination. Experience the lively Gwangjang Market, dating back to the early 1900s, where you'll find a bustling marketplace with local delicacies, textiles, and handmade goods to savor and enjoy.
● Learn about the significance of Insa-dong as a center for Korea's culture
● Explore fascinating stories of the neighborhood's history in Ikseon-dong
● Discover 1990s Korean local life and history in Gwangjang Market
● Savor the authentic taste of Korean street food without extra charge
Additional Info
Public transportation options are available nearby
Infants are required to sit on an adult’s lap
Suitable for all physical fitness levels
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
What‘s Included
Professional English-speaking guide
Mung-Bean Pancake
Korean Rice Wine
Honey dessert
Fish-cake
3-5 kinds of Steet food tasting
Other personal consumption
What To Expect
Insadong
Insadong is a cultural neighborhood located in the heart of Seoul, South Korea. It is known for its traditional Korean architecture, art galleries, handicraft shops, tea houses, and traditional Korean restaurants. Insadong is a popular destination for both locals and tourists alike, and is particularly famous for its art scene. The neighborhood is home to numerous art galleries and studios, showcasing both traditional and contemporary Korean art. In addition to its art scene, Insadong is also known for its traditional handicrafts. Visitors can find a variety of unique and handmade items, such as pottery, calligraphy brushes, and traditional Korean paper. Another highlight of Insadong is its traditional Korean tea houses, which offer a peaceful respite from the hustle and bustle of the city. These tea houses serve a variety of teas and traditional Korean snacks, and are a great way to experience Korean culture and hospitality.
Gwangjang-dong
Gwangjang Market is a popular traditional market located in the Jongno-gu district of Seoul, South Korea. It is one of the oldest and largest markets in the city, and has been in operation since 1905. The market is known for its wide variety of traditional Korean foods and textiles. Visitors can find numerous food stalls and restaurants serving popular Korean dishes such as bindaetteok (mung bean pancakes), tteokbokki (spicy rice cakes), and bibimbap (mixed rice bowl). Gwangjang Market is particularly famous for its selection of Korean street food, and is a popular destination for locals and tourists alike.
Options
Departure at 3:00pm
Reviews
12 reviews
Total reviews and rating from Viator & Tripadvisor
The guide was sooo kind!
Jihae K,
Aug 4, 2025
- Review from Viator
5.00The guide was so nice and kind!!😍 It was a sorching hot day, but he did his best and his explanationed the history really nice. He also kindly answered all my questions!
Market
239laurainem,
Apr 21, 2025
- Review from Tripadvisor
5.00The streets are amazing. There are lots of small markets. We ate well. Lots of different choices. Great, really.
Cultural Walking Tour (5km) and Less of a Food Tour
J147MDtt,
Jun 13, 2024
- Review from Tripadvisor
3.00Be prepared to walk ~ 5k (3.1 miles) and learn less about food and more about the neighborhood. I booked the tour as part of the Seoul Go Pass but felt slightly disappointed. I thought the tour could have been improved tremendously. I was expecting more information and explanations on Korean food and less on the art/cultural aspects of the neighborhood. There was not much when it came to food tasting, so don't expect much. We walked through Isa-dong, a really neat neighborhood, but we didn't get time to understand or see the food. A simple improvement could have been going into an actual tea house and having tea instead of just quickly walking through the area and looking at artwork. It would have been nice to spend half an hour tasting tea at a traditional tea house instead of looking at a menu from one of the tea houses. Our first tasting was "poop bread" at the poop-themed cafe. It was tasty, and the theme was interesting, but overall, it was immature for the audience in our group. I can see how it is funny or "instagram-able", but it wasn't the right vibe or experience we sought during a food tour. The second tasting was rice cake at a vendor. We were given an explanation of why rice cake was important, which was somewhat useful/interesting. The third tasting was fish cakes at some local street vendor. It was explained to us that this was a popular meal during the wintertime. There was no history of where it came from, the different kinds of fish cakes, and why it became part of Korean culture. The last tasting was fried pancakes, pickled onions, and tteokbokki at the "Netflix" famous restaurant. We were given a brief lesson on some etiquette at the dinner table, which was nice. The food overall was just so-so and disappointing. Overall, I wouldn't recommend this tour to a friend.
Food Walking Tour
Kellie D,
Mar 28, 2024
- Review from Viator
5.00Alan Han was very personable and knowledgeable. He took his time with us, allowed for many questions. The street food and browsing of the shops was my favorite part. Would recommend!
Must Visit Place in Seoul
Karen Goh1,
Nov 25, 2023
- Review from Tripadvisor
5.00Very crowded with locals and tourists. Prices have increased for the merchandise. Cheaper food can be found in a small lane near to Euligiro 4ga exit 4 but the store owners speak Korean only. Queues for twisted donuts and raw beef are extremely long.
A deliciously soggy day.
Allen M,
Oct 5, 2023
- Review from Viator
5.00Great way to experience Seoul by learning about the neighborhoods and trying the local foods. An unexpected rainstorm made things a bit soggy, but it didn’t hamper the experience. Well worth your time.
Great time!
Carla P,
Sep 5, 2023
- Review from Tripadvisor
5.00The tour was fun and our guides were very kind. I got to learn a lot and experience a lot. I definitely recommend it to anyone!
Awesome tour
Eviie13,
May 7, 2023
- Review from Tripadvisor
5.00Sally was awesome, she showed us many great places to eat which were hidden down alleyways I wouldn't even think of walking through. Also, the ikseondong hanok village was so cool! Many great cafes to dine in. Sally also bought food for us to try during the tour and at our last destination - Gwangjang market. She was very informative and friendly. Definitely recommend.
Love it!!
315mmjj123,
May 2, 2023
- Review from Tripadvisor
5.00Finally, I can try that street food in Korea!! thank you to our guide that makes me have a really nice day~~ If you want to try the local street food, please don't hesitate to join this tour!
No regret in joining this tour
joyceyanpk,
Apr 21, 2023
- Review from Tripadvisor
5.00Finally, I can try Korean street food in person, not only through tv programs this time. Very appreciate our guide introduced detail so well that let me know more about Korean culture!! In my experience, if you are interested to know more about Korea, this tour is suitable for you.
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Operated by S.A. Tour