Private Tour
Available languages
Mobile ticket
With The Royal Experience at Royal Coster Diamonds, since 1840, you will be treated with a private tour and dive even deeper into the world of diamonds. An unforgettable experience that takes about one hour but lasts a lifetime.
Our tour guide will tell you everything about our rich legacy that is filled with royal stories. Learn how Amsterdam became the City of Diamonds and go ‘backstage’ and visit a private room in one of our four monumental 19th century villas. Here, we'll showcase the timeless beauties we have created, and you'll get acquainted with a part of our extensive diamond collection. Of course, you will also be given the opportunity to purchase diamonds with personal advice from our experts.
During the private tour you will learn how to analyze a diamond and why some diamonds sparkle more than others. Ready to impress your friends with your knowledge? Book your private tour now and become a real expert on diamonds.
Public transportation options are available nearby
Suitable for all physical fitness levels
May be operated by a multi-lingual guide
While we try to give the tour in the language of your choice, we cannot guarantee it due to staff availability. We do always guarantee English guides.
not accessible for people with walking difficulties
For a full refund, cancel at least 24 hours before the scheduled departure time.
Koh-i-Noor replica
Gift included
Introduction to the Royal 201
Private guide
Tax-free shopping
Transportation to/from attractions
Food and drinks
Hotel pickup and drop-off
Royal Coster Diamonds
During the tour, your personal guide explains everything you want to know about the mystical world of diamonds. He or she will tell you about the origins of the diamonds and the process a diamond goes through. This diamond process takes millions of years. Learn how to evaluate a diamond with the 4 C's (carat, cut, clarity, color) of diamond valuation. There is so much more to know and appreciate about a diamond than just the sparkle. You will be surprised. Besides seeing amazing diamond jewelry and Europe's largest collection of unset diamonds, you will also see the Royal 201 diamond. This is Royal Coster's own patented diamond cut and known to be the best diamond in the world. A regular brilliant has 57 facets, while this unique diamond cut has no less than 201 facets. These extra facets cause to make the light reflect even more within the diamond. This creates a sparkling effect that is no match for any other diamond shape in the world.
74 reviews
Total reviews and rating from Viator & Tripadvisor
Robert R,
Jun 1, 2025
- Viator
Be prepared to be sold diamonds. This is not a tour. This is a sham. This Trip Advisor company will ruin TA fine reputation quickly.
Kathy O,
Apr 7, 2025
- Viator
I was surprised that we had a private tour. It made it more special for our mother. The staff was both charming and knowledgeable.
PETER G,
Sep 7, 2024
- Viator
Was greeted by someone who hardly spoke English. Didn't want to show us anything about the diamond making process. Was whisked away to a showroom. When we started to walk out saying this whole thing was a sham and we came to see the diamond making process, a lovely woman intervened and chased the idiot that had been assigned to us away. She salvaged the visit and gave a very nice tour and a presentation of very beautiful cut diamonds. She also gave us a bag of token gifts but it wasn't worth $50.
Melanie C,
Jul 27, 2024
- Viator
Really enjoyed the personal experience and the “gift bag” was so fun! My 19 year old son also liked it and learned a lot!
Dara R,
Apr 10, 2024
- Viator
It is worth it to book the private tour. You get to see more. You don't have to buy diamonds, but if you can, why not! Our your guide was lovely and we had a really great time.
Operated by Royal Coster Diamonds