Private Tour
Available languages
Mobile ticket
With The Royal Experience at Royal Coster Diamonds, since 1840, you will be treated with a private tour and dive even deeper into the world of diamonds. An unforgettable experience that takes about one hour but lasts a lifetime.
Our tour guide will tell you everything about our rich legacy that is filled with royal stories. Learn how Amsterdam became the City of Diamonds and go ‘backstage’ and visit a private room in one of our four monumental 19th century villas. Here, we'll showcase the timeless beauties we have created, and you'll get acquainted with a part of our extensive diamond collection. Of course, you will also be given the opportunity to purchase diamonds with personal advice from our experts.
During the private tour you will learn how to analyze a diamond and why some diamonds sparkle more than others. Ready to impress your friends with your knowledge? Book your private tour now and become a real expert on diamonds.
Public transportation options are available nearby
Suitable for all physical fitness levels
May be operated by a multi-lingual guide
While we try to give the tour in the language of your choice, we cannot guarantee it due to staff availability. We do always guarantee English guides.
not accessible for people with walking difficulties
For a full refund, cancel at least 24 hours before the scheduled departure time.
Koh-i-Noor replica
Gift included
Introduction to the Royal 201
Private guide
Tax-free shopping
Transportation to/from attractions
Food and drinks
Hotel pickup and drop-off
Royal Coster Diamonds
During the tour, your personal guide explains everything you want to know about the mystical world of diamonds. He or she will tell you about the origins of the diamonds and the process a diamond goes through. This diamond process takes millions of years. Learn how to evaluate a diamond with the 4 C's (carat, cut, clarity, color) of diamond valuation. There is so much more to know and appreciate about a diamond than just the sparkle. You will be surprised. Besides seeing amazing diamond jewelry and Europe's largest collection of unset diamonds, you will also see the Royal 201 diamond. This is Royal Coster's own patented diamond cut and known to be the best diamond in the world. A regular brilliant has 57 facets, while this unique diamond cut has no less than 201 facets. These extra facets cause to make the light reflect even more within the diamond. This creates a sparkling effect that is no match for any other diamond shape in the world.
75 reviews
Total reviews and rating from Viator & Tripadvisor
clivee406,
May 19, 2025
- Tripadvisor
We were made to feel very welcome by all the staff. Staff were very accommodating as we had booked our tour for 1.30pm and they managed to get us a tour guide although we were several hours early. Simon was very informative and knowledgeable and witty. He made us feel like royalty and we had complimentary coffees and treats... the diamond displays were exquisite. This was a once in a lifetime experience and would highly recommend. The hostess , from Ukraine. was very helpful and friendly organising our early tour. Coster certainly have their customer service down to a fine art. Very enjoyable
smc20232023,
May 4, 2025
- Tripadvisor
Rosa was an amazing tour guide! She walked us through the diamond polishing area, showed us different diamonds, and went through the different characteristics of diamonds. She was so knowledgeable and fun throughout this experience and we learned a lot from her. Highly recommend!
Kathy O,
Apr 7, 2025
- Viator
I was surprised that we had a private tour. It made it more special for our mother. The staff was both charming and knowledgeable.
736dennisu,
Mar 2, 2025
- Tripadvisor
I got in contact with Royal Coster Diamonds since one of my hobbies is collecting loose diamonds and gemstones. I know a lot about diamonds, the diamond trade, diamond cutting etc. On advice I booked the Royal Experience Private Tour. After the tour I spend even more time in the different showrooms with the friendly, competent and hospitable staff memember. I highly recommend this tour. The gift bag you will receive is really brilliant.
raquelpK6903OR,
Oct 10, 2024
- Tripadvisor
A care of 10 from the first moment. We had a Reservation for a guided tour and we were attended individually and not as a group. Great everything. They gave us a nice discount on the purchase and we left very happy. They also invited us to a drink during the visit and after the purchase, to champagne to celebrate. Thank you so much!
Adventure58762407365,
Sep 22, 2024
- Tripadvisor
We visited out of pure interest, not to buy any diamonds. We were shown around by a lovely knowledgeable gentleman who was not only too happy to answer all of our (sometimes silly) questions but provided us with a thorough explanation of the diamond cutting process. It was fascinating to see all the diamonds whilst learning why their own cut is considered one of the best in the world. There were opportunities to select and buy diamonds and have them made into jewellery if you wished and when I’m next looking for a special item of jewellery I would definitely return.
Melanie C,
Jul 27, 2024
- Viator
Really enjoyed the personal experience and the “gift bag” was so fun! My 19 year old son also liked it and learned a lot!
E9752HPbethh,
Apr 24, 2024
- Tripadvisor
It was amazing to see what goes in to making the perfect diamond. Our tour guide was great and was fun to go into a private room and actually handle and look at the diamonds. We came home with some beautiful jewelry.
Dara R,
Apr 10, 2024
- Viator
It is worth it to book the private tour. You get to see more. You don't have to buy diamonds, but if you can, why not! Our your guide was lovely and we had a really great time.
ritabO8133YY,
Mar 18, 2024
- Tripadvisor
We made reservations before we arrived in Amsterdam for this tour. Mae was our guide. She was very knowledgeable and had a great personality. At the end of the tour we wanted to buy a couple things. We were seated in a room just off the main show room and offered something to drink(including champagne). Nareerat, the manager, showed us diamond earrings from the showroom. We enquired about buying loose diamonds so we could get the quality we wanted. We were very pleasantly surprised when several loose diamonds were sent to our room. Quality and clarity of each diamond was reviewed with us as was the qualities of the settings. There was absolutely no pressure to the sale. The stones were set and returned to us within 20 minutes. They are gorgeous!! My husband had them show us Diamond rings also. They showed us several rings and I chose a beautiful 5 Diamond ring with perfect color and clarity. They sized it up my ring within 15 minutes. We received certificates including cut, clarity and color. Fantastic activity in Amsterdam! Highly recommended!
Operated by Royal Coster Diamonds