Available languages
1 hour
Mobile ticket
The Upside Down Amsterdam is world's largest upside-down social media experience, with over 25 unique rooms and decors. The Upside Down offers a colorful experience that (literally) turns your world upside down.
And there is more! With the theme 'The New Dutch,' visitors get to explore contemporary Dutch culture in an interactive and modern way. Because there's so much more to discover than just clogs and cheese. Such as the music industry with world-famous Dutch DJs, diversity and inclusion, and the Netherlands below sea level. All presented in a completely new way. The perfect place to let creativity run wild by capturing the coolest photos and videos!
Wheelchair accessible
Public transportation options are available nearby
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
All sales are final. No refund is available for cancellations.
Free digital pictures from our installed cameras
Admission Ticket
Photo prints.
Food & drinks.
This activity ends back at the meeting point.
The Upside Down Amsterdam
The largest interactive Instagram museum in Europe with 1500m2 and 25 rooms and decors, where you make the rules. It’s like we threw a museum, an amusement park, a nightclub, a few perfect backdrops, and some magic mushrooms in a giant blender to create the ultimate Instagrammable Dutch experience. Let us take you on a trip to a whole new dimension that takes you far beyond what you think you know!
313 reviews
Total reviews and rating from Viator & Tripadvisor
Anthony B,
Aug 5, 2025
- Viator
LAME, LAME... No one filters the entrances into the rooms you end up with strangers in the photos. There are about 3 nice rooms. Too much, too little and no organization. Run away and save your money
Shanise V,
Jul 31, 2025
- Viator
They were very friendly and helpful on my solo trip to the museum. They helped me take some great photos.
ANITA S,
Apr 16, 2025
- Viator
It was fun and I had a good time . I would recommend this tour. Kids especially, would really enjoy the trampoline and ball pit
Zoe F,
Apr 4, 2025
- Viator
Really enjoyed this experience. Great interactive fun. Good for all the family! The cafe is great too! 😁
Jordan F,
Mar 28, 2025
- Viator
From trippy portal tunnels, upside down rooms, giant ballpits and mirror mazes, The Upside Down rooms were all very exciting and we felt like kids in a candy store, excited to see what was next!! We booked the earliest slot for 9.30am, and we're glad we did! We basically had the entire place to ourselves for our experience, so we could take a lot of time leisurely taking photos in each room. By the time we come out at 10.30ish, we saw a small queue to get in. So it's definitely worth the earlier start! We visited as a young family, with a 13 month old son (who LOVED the giant teddy room) I love the fact you use your ticket QR code to set off self-timed cameras they have in each room, which you can collect and download for free on your phone afterwards. We would suggest still taking your own too, as some of their photos were a bit bleached and blurry
Operated by The Upside Down Amsterdam