Heineken Experience Amsterdam and Canal Cruise with Snackbox
Overview
Available languages
3 hours 15 minutes
Mobile ticket
Amsterdam is best viewed from the water and during this 75-minute canal cruise, you'll experience the best of the historic city center.
Discover the city's top highlights, iconic bridges and the 17th-century buildings lining the canals. You'll come across new architecture and bridges, showing a historical city that is rooted in history but continues to develop and change.
You can listen to the audio guide that is available in 20 languages. Free earphones are provided.
On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer.
Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
Please note that Heineken Experience is only for guests 18 years and older!
Additional Info
Public transportation options are available nearby
Infants are required to sit on an adult’s lap
Suitable for all physical fitness levels
Wheelchair seats need to be reserved. Please call 0031 20 679 13 70
Your ticket for the Heineken Experience is a ticket with a timeslot you chose while making a reservation. You can ONLY enter the Heineken Experience at this specific time. Changing your slot time is NOT possible. The address of the Heineken Experience is Stadhouderskade 78 Amsterdam.
The timeslot you book is the timeslot for Heineken Experience. You can use your voucher for the City Canal Cruise daily between 10:00AM and 05:00PM from our docks at Heineken Experience and Hard Rock Cafe.
Please note that your voucher needs to be scanned at Heineken Experience. You can redeem your canal cruise inside one of the ticket offices of Blue Boat Company where a timeslot will be assigned.
Blue Boat Company has 2 docks: * The first dock is located at Stadhouderskade 501 opposite the Hard Rock Cafe. Take tram 1, 2, 5,11 and 12 stop at Leidseplein. from there the dock is a 2 minute walk. * The second dock is located at Stadhouderskade 550, opposite Heineken Experience. Take tram 2, 5,and 12 stop at Rijksmuseum. from there the dock is a 5 minute walk or take metro No. 52 and stop at Vijzelgracht. From there the dock is only a 2 minute walk.
Last City Canal Cruise from Hard Rock Cafe departs at 18:00.
Last City Canal Cruise from Heineken Experience departs at 17:15.
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
What‘s Included
Snackbox including variety of sweet and savory snacks, 1 drink
Entry to the Heineken Experience and 2 complimentary drinks
75 minute City Canal Cruise
Audio commentary in 20 languages during the cruise
Complimentary earphones; please consider using your own earphones or headphones to listen to the audio commentary on board. Blue Boat is committed to saving the environment one canal cruise at a time.
Gratuities
What To Expect
Heineken Experience
At your pre-booked timeslot, you enter the Heineken Experience. On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
Then, enjoy a 75-minute cruise provided by Blue Boat. You can use your voucher for the cruise daily between 10:00AM and 06:00PM from our docks at Heineken Experience and Hard Rock Cafe.
Options
Cruise inc.snackbox & Heineken
Snackbox with sofdrink &snacks: This option includes a snackbox including 1 softdrink and a variety of sweet and savory snacks with your City Canal Cruise.
Reviews
422 reviews
Total reviews and rating from Viator & Tripadvisor
SFOG Travelers Group
Charles R,
Sep 1, 2025
- Viator
5.00So much fun! Went with a group of 10 people. Love the tour, the 3 free beers, the exhibitions and experience. Also love the canal ride and the snacks ( 4 of them each plus a soft drink) ..Can't beat the price, fun and experience on this tour for $52.00.
Beer Experience
Susan K,
Sep 1, 2025
- Viator
4.00Heineken was a great tour - make sure you take earbuds as listening to the audio track really added value. Guides were great as was the technological component of the tour. Steep steps so be prepared. Two free beers were good. Wife is not a beer drinker but still enjoyed the whole experience including the beers.
Bier history, tasting, and river cruise.
Tammy C,
Aug 27, 2025
- Viator
4.00it was an easy way to see the Heineken brewery and learn about its history as well as get a one hour canal tour.
More for young adults who...
Stephanie O,
Aug 9, 2025
- Viator
4.00More for young adults who first time travelers. I should have checked to see that beer isn’t being produced there anymore.
For Heineken fans
Thilo R,
Jul 27, 2025
- Viator
4.00The Heineken Experience is primarily a promotional event for the brewery and ES attracts many people. The effects are quite nice and 2 beers are included in the price.
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Operated by Blue Boat Company