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Heineken Experience Amsterdam and Canal Cruise with Snackbox

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Overview

Available languages

German
Russian
Korean
Portuguese
Chinese
Japanese
English
Italian
French
Dutch
Spanish

3 hours 15 minutes

Mobile ticket

Amsterdam is best viewed from the water and during this 75-minute canal cruise, you'll experience the best of the historic city center.

Discover the city's top highlights, iconic bridges and the 17th-century buildings lining the canals. You'll come across new architecture and bridges, showing a historical city that is rooted in history but continues to develop and change.

You can listen to the audio guide that is available in 20 languages. Free earphones are provided.

On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer.

Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Please note that Heineken Experience is only for guests 18 years and older!

Additional Info

Public transportation options are available nearby

Infants are required to sit on an adult’s lap

Suitable for all physical fitness levels

Wheelchair seats need to be reserved. Please call 0031 20 679 13 70

Your ticket for the Heineken Experience is a ticket with a timeslot you chose while making a reservation. You can ONLY enter the Heineken Experience at this specific time. Changing your slot time is NOT possible. The address of the Heineken Experience is Stadhouderskade 78 Amsterdam.

The timeslot you book is the timeslot for Heineken Experience. You can use your voucher for the City Canal Cruise daily between 10:00AM and 05:00PM from our docks at Heineken Experience and Hard Rock Cafe.

Please note that your voucher needs to be scanned at Heineken Experience. You can redeem your canal cruise inside one of the ticket offices of Blue Boat Company where a timeslot will be assigned.

Blue Boat Company has 2 docks: * The first dock is located at Stadhouderskade 501 opposite the Hard Rock Cafe. Take tram 1, 2, 5,11 and 12 stop at Leidseplein. from there the dock is a 2 minute walk. * The second dock is located at Stadhouderskade 550, opposite Heineken Experience. Take tram 2, 5,and 12 stop at Rijksmuseum. from there the dock is a 5 minute walk or take metro No. 52 and stop at Vijzelgracht. From there the dock is only a 2 minute walk.

Last City Canal Cruise from Hard Rock Cafe departs at 18:00.

Last City Canal Cruise from Heineken Experience departs at 17:15.

Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

What‘s Included

Snackbox including variety of sweet and savory snacks, 1 drink

Entry to the Heineken Experience and 2 complimentary drinks

75 minute City Canal Cruise

Audio commentary in 20 languages during the cruise

Complimentary earphones; please consider using your own earphones or headphones to listen to the audio commentary on board. Blue Boat is committed to saving the environment one canal cruise at a time.

Gratuities

What To Expect

1

Heineken Experience

At your pre-booked timeslot, you enter the Heineken Experience. On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

1 hour 30 minutes • Admission Included
2

Then, enjoy a 75-minute cruise provided by Blue Boat. You can use your voucher for the cruise daily between 10:00AM and 06:00PM from our docks at Heineken Experience and Hard Rock Cafe.

1 hour 15 minutes • Admission Included

Options

Cruise inc.snackbox & Heineken

Snackbox with sofdrink &snacks: This option includes a snackbox including 1 softdrink and a variety of sweet and savory snacks with your City Canal Cruise.

Reviews

4.09

431 reviews

Total reviews and rating from Viator & Tripadvisor

218
107
58
22
26
  • Refresh your day at Heineken

    Maura G,

    Sep 30, 2025

    - Viator

    5.00

    Very nice way to end a busy day of strolling through Amsterdam. The Heineken team makes a very pleasant and funny presentation. Kudos to their enthusiastic energy. Take a minute to visit the rooftop.

  • Both are a must in Amsterdam

    Emily H,

    Sep 24, 2025

    - Viator

    5.00

    We loved this package! Getting to see the Heineken Experience and friendly staff guiding you along the way! Beer tasted AMAZING! After completing we went on the boat tour and it was so relaxing and peaceful seeing the city from the canals

  • Ticked one off the bucket list.

    Dennis M,

    Sep 19, 2025

    - Viator

    5.00

    Should be on everyones to do list. The wife and her two sisters had a blast. The canel cruise just topped it off.

  • Amsterdam Trip

    Mario Z,

    Sep 18, 2025

    - Viator

    5.00

    The Heiniken Experience, real good, is must go in Amsterdam. The boat tour, also, it saves you the walking around to verify each imoortant site, they basically tour you around them and explain their nature

  • Best tour!

    Christa C,

    Sep 13, 2025

    - Viator

    5.00

    Great time! Guides were friendly and fun. Not a long wait. Would definitely do it again. Bring your friends!

From €50.00

4.09
431 reviews
Check availability

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Operated by Blue Boat Company

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