Marrakech : Guided Shopping Tour in the Souks
Overview
Available languages
3 hours
Mobile ticket
Join us on a captivating shopping tour that takes you on a journey through time and traditions. Your adventure begins in the vibrant Jemaa el-Fna square, where you'll meet your friendly tour guide in front of the hotel Ali. Together, you'll delve into the mesmerizing Souks, starting with a visit to an ancient workshop known for crafting the iconic heelless leather slippers, "balghas," an integral part of the local traditional dress.
Next, prepare to be amazed as you step into the leather souk, a haven of handmade treasures. Discover exquisite wallets, belts, Moroccan Rugs, bags, Argan oil, spices and shoes, each meticulously crafted by skilled artisans, showcasing the timeless beauty of Moroccan leather craftsmanship.
The tour guide will do the best to assist you and show you the best items you are looking for and also will gives you the skills of shopping and shoppers in Marrakech city.
Additional Info
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Suitable for all physical fitness levels
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
What To Expect
Souk Semmarine
Experience the vibrant energy of Marrakech's old town souk with our captivating shopping tour. Immerse yourself in the maze-like streets of the Medina, where you'll discover a treasure trove of colorful textiles, exquisite crafts, aromatic spices, and traditional Moroccan goods. Wander through bustling stalls, engage in friendly haggling, and take in the sights, sounds, and scents of this enchanting marketplace. A must-visit destination for shoppers and cultural enthusiasts alike.
Rahba Kedima Square
To complete this immersive experience, step into one of the city's well-reputed herbal stores. Here, amidst the aroma of fragrant herbs and spices, you'll have the opportunity to learn about the secrets of traditional remedies, essential Argan oils, and the rich knowledge of Moroccan herbalism. Savor the moment as you indulge in a refreshing Moroccan mint tea and sample delectable local pastries, a true treat for your senses.
What‘s Included
Free delivered to your hotel or Riad
Bottled water
Free shipping to your home for Rugs
Snacks
Walking tour
Advices
Certificated Tour Guide
Lunch
Transportaion
Options
Private Guided Shopping Tours
Duration: 3 hours
Marrakech : Guided Shopping Tour in the Souks
Reviews
57 reviews
Total reviews and rating from Viator & Tripadvisor
Awesome Experience with Ismail as tour guide
Ann H,,Dec 13, 2025
- Review from Viator
5.00Ismail is a native of Marrakech and seemed to know everyone in the Souks. He is a super nice guy and he helped me get great prices on what I bought, but was my ally when I wanted to not negotiate more. He also was like my private guide, and let me say what I wanted to see or skip. He is a great cultural and history teacher, and lined up very interesting places to go. I can't say enough good things about this experience--and I hate to shop normally. I liked his tour so much I'm taking another Viator tour tomorrow! Mohamed has a lot to live up to!
Great Guide
claudelp2018,,Aug 30, 2025
- Review from Tripadvisor
5.00He speaks very well both in French, English and Spanish. As both women we felt very comfortable in his presence. He is very calm and patient while we roamed around in the stores. He showed both touristic and more local places, as well as giving us lots of extra information and answering our questions (he was knowledgeable which isn't the case for all guides). We really appreciated the fact he gave us pastries as a gift and made us taste some local food. Even after the tour he gave us lots of advice when we asked for recommandations. Very recommended
Essential to then go alone
Q9969WIcristinad,,Aug 17, 2025
- Review from Tripadvisor
5.00Ismail taught us to move around the souk, which is a world. We could see the different parts, the oils, the crafts, the leather... and took us to places where we could buy the souvenirs. Then we came back alone for another few days, but to find you and know where to move, it was great. He was also punctual, friendly and explains everything you need to know or ask. We ended up very happy.
I booked this for myself...
wheelernp,,Aug 3, 2025
- Review from Viator
5.00I booked this for myself and my adult granddaughter, unfortunately I was unable to make it but my granddaughter did and she raved about this tour with Ismail. He was knowledgeable, extremely helpful and respectful and took her to places we had no idea existed! Thank you Ismail for making this shopping tour memorable for my granddaughter
Shopping in the souks..
X9071CWkaylas,,Jul 27, 2025
- Review from Tripadvisor
5.00Wonderful experience with Ismail touring us around the souks - he’s so friendly, patient and knowledgable. My young daughter and I felt very safe. Highly recommended!
Excellent tour and guide
Harish S,,Jun 8, 2025
- Review from Viator
5.00Wonderful experience, took us all through the Medina and souks explained a lot of the history and even catered towards our requirements! Lovely visit to Ben Youssef and he even gave us some top places to visit on our trip. Highly reccomend
A Truly Unforgettable Experience – Ismail is a Gem!
carrietO4943TW,,May 4, 2025
- Review from Tripadvisor
5.00This was hands down the best experience we had in Marrakech! Ismail is an outstanding guide — warm, funny, and incredibly knowledgeable. He brought the souks to life, showing us hidden gems, introducing us to local artisans, and sharing stories that made the Medina feel truly special. His connections and passion gave us a deeper, more authentic look at the city. We felt safe, inspired, and completely in awe. Don’t miss this tour — and ask for Ismail if you can. He’s one of a kind!
Medina souks guided walking tour
jessaU5401IE,,May 1, 2025
- Review from Tripadvisor
5.00Our tour guide was ismail and he was very friendly and accommodating for me and my friend. He kindly waited for us as we were delayed getting there. Had a wonderful time, very friendly and informative. Fantastic tour guide and will definitely try and book him for another tour whilst holidaying in Marrakesh. Highly recommend!
Perfect Tour in the Marrakesh Souks
manukaplymouth,,May 1, 2025
- Review from Tripadvisor
5.00This tour was perfect. Ismail was a great and accommodating tour guide sharing all the knowledge and taking us place to place to suit our group. I would highly recommend when visiting Marrakesh. Thank you 😊
Great tour and guide!
Relax44285393715,,Apr 30, 2025
- Review from Tripadvisor
5.00Great tour, highly recommend! Ismail is super friendly and welcoming. The tour was a few hours but didn’t feel like it great with a great mixture of local insights and stops.
Related Experiences
Operated by Take your guide