What‘s Included

Meeting and Pickup

What To Expect

Reviews

• Not worth getting up at 5 AM

  elikatz1,

  Aug 30, 2025

  - Review from Tripadvisor

  2.00

  The experience in the galley was eh. It would have been nice if they had people in the galley explaining to tourists what we were seeing, giving a bit of history, and even bragging how big this auction market really is. I got up at 5 am to see this and certainly wont do it again. They do have a limited amount of tickets to access the floor, but you have to reserve in advance, and its not tourist friendly/

• Early morning tour that's totally worth it!

  Z8711DLalisonp,

  Aug 25, 2025

  - Review from Tripadvisor

  5.00

  I highly recommend this tour with Fumi if you are interested in learning about Japan's fish market and tuna auction. Fumi is super knowledgeable and you can tell he has been doing this for a long time. We learned so much on this tour from him, including seafood you would think was fished in Japan but actually are from other parts of the world and brought into Japan. After booking, Fumi was quick and responsive via email with any questions I had. He also sends very detailed instructions over email so you know what to expect on the tour. We were lucky enough to win the lottery to view the tuna auction in a separate viewing area away from the public and that was pretty awesome to experience. After the tour, Fumi brought us to have a sushi omakase breakfast which was delicious and no wait! My 15 yr old son (who eats a lot of sushi) said it was the best tuna sushi he ever had. I ordered the regular omakase and that was fantastic and I'm so glad that Fumi encouraged me to try the Uni which I have tried in various NYC sushi spots and never liked BUT this Uni tasted like butter, nice and smooth without any of the briny, fishy taste from my prior experiences. We walked around the market/shops after breakfast where Fumi stopped at various shops and explained how each food item is eaten or used in Japanese cooking. I recommend booking this tour the first day or two when you arrive in Tokyo (if this is your first destination in Japan) as the jet lag will help you get up anyway since this tour is so early. Out of the three tours we did in Tokyo, this one was the best one! Side note, head to Teamlab Planets after this tour which is about a 15 min walk from Toyosu market.

• Wonderful experience seeing tuna auction!

  AlbertSalichs,

  Aug 2, 2025

  - Review from Tripadvisor

  5.00

  It is an experience, you can do in Toyosu Fish Market, on an artificial island in the surroundings of Tokyo. In fact, Toyosu Market is the biggest tuna fish market in the world. We came here to see the tuna auction with an official guide after getting tickets in a lottery at the beginning of the previous month. Really, it is a very interesting experience, where you can see the tuna auction from a glass wall l, while the official guide explained us the process. Also, there is a little exhibition about tuna in the corridors, where you walk to go to see the auction tuna. Very interesting activity to know the relation between fish and Japan. At the end, it is possible to go one of the breakfast restaurants to taste a selection of tuna. (See also Toyosu Market)

  

  

  

  

  

  

  

  

• Best Toyosu Market Private Tour!

  Greg C,

  Jul 11, 2025

  - Review from Viator

  5.00

  We cannot express how great of an experience this private tour was! For years we have been looking forward to visiting Tokyo, Japan and specifically the Toyosu Market to witness the live tuna auction. This was hands-down the best private tour we have had! Fumi (our tour guide) was phenomenal! Extremely knowledgeable on the market and the auction. Very friendly and professional as well. He went above and beyond any expectations! We had a group of 5 and it was perfect. We highly recommend this tour!

• Value added tour of Toyosu Tuna Market and Auction - recommended!

  Kimberly L,

  Jul 11, 2025

  - Review from Viator

  5.00

  Was worth the cost of about $125 pp on current exchange rate. Fumi came to our Ginza hotel at 430am to arrange the taxi to Toyosu market (we reimbursed him). After a 15,min ride we got off, and went into the general public area overlooking the laid out tuna (no one there yet in viewing area) and explained about the different tuna and the buying system.we were about to see. He had communicated with us 1 month before about how to lottery for the closest viewing area and we were successful. We then checked in to the 2nd floor lotteries viewing area to see the auction and Fumi interpreted what number and how much (all done by hand signals). We were then taken to a little sushi shop in the same complex which normally doesn’t take reservations but our guide must have a relationship because we got seated before some others who were waiting in line. We paid for the breakfast and it was amazing sushi. We then go to go through an “authorized person only door” to the professional fish market to see quickly the middlemen selling to restaurateurs. The rest of the time was visiting various shops in the complex to learn about Japanese cooking with low/no pressure purchasing for us of dashi soup stock and green tea and a couple of Toyosu market bags, and then going onto the roof to look over Tokyo bay and some information on earthquake mitigation. Very efficient and I felt value added tour given the maze of corridors we had to navigate. I also liked being able to ask what people were queueing for to see if I might want to come back later. Fumi is very knowledgeable and has amazing handouts and a binder full of very interesting and instructional info on seafood, cooking, earthquakes etc, but does have very strongly accented English which may take a little time getting used to. Just ask him to repeat if you didn’t catch something. He is also great about taking pictures. All the guards and staff seemed to know Fumi. Thanks Fumi!

• 5-star reviews say it all!

  Amy W,

  Jul 10, 2025

  - Review from Viator

  5.00

  Fumi is fun, funny and fundamentally fantastic!! He was by far the best guide we had through our entire 15-day trip in Japan! (May 2025)

• Amazing tour

  Rodolfo U,

  Jul 8, 2025

  - Review from Viator

  5.00

  Our tour guide Fumi was amazing. He had an unbelievable amount of knowledge about the tuna market, Tokyo, and the infrastructure of the city. I enjoyed our morning with him as much as anything else we did throughout our 3-week trip to Asia.

• A wealth of sushi knowledge

  Jessica C,

  Jun 20, 2025

  - Review from Viator

  5.00

  It’s a long morning, but so educational & worth it. We were picked up by Fumi at our hotel at 4:30am, we then took a taxi to the fish auction. We reimbursed him for the taxi ride. The auction was huge, fast paced, and fun to watch! After the auction, we enjoyed a sushi breakfast. It was the best sushi I had during my 18 day stay in Japan. Then, Fumi walked us all around the market, educating us about all kinds of things & providing samples. Fun morning, I’d recommend it!

• Fumi provided an in depth...

  Tony L,

  Jun 13, 2025

  - Review from Viator

  5.00

  Fumi provided an in depth overview of the fish market from source to table. It was extra valuable to get his commentary and explanations during the auctioning process as the fish sales move at a blistering fast pace. He then gave us a nice tour of the Toyosu Market where we were able to see many specialty vendor stalls. My favorite part was the way Fumi expertly used handouts and diagramatic toys to help keep us engaged given the activity starts at a time of day when most individuals would be tired and sleeping. This was an amazing and worthwhile experience!

• Toyosu market with Fumi

  misweetpeas,

  Jun 9, 2025

  - Review from Viator

  5.00

  Our family had an unbelievably incredible day at the Toyosu market thanks to our guide Fumi. Due to early tour times required of the destination we began our day bright and early with Fumi meeting us curbside of our hotel with taxis waiting. Upon arrival at the destination he escorted us throughout the facility explaining to us the significance of the fish auction, its cultural importance and also its regional, national and also global impact of not just seafood, but also Japanese delicacies. The day only began with the fish auction where our group had to divide into two as some had access to the closer viewing area of the auction grounds and process, but he made sure we all knew and stuck with the plan to regroup. I was fortunate enough to have made it to the better viewing area, but not only did he have the best spot staked out for my other family members, he spoke to them the entire time and taught them bits and pieces of information of the auction process as well as the impact that entire facility provides. To be honest although I had the better viewing position of the auction, I feel that their view was just as good but the things they learned was more impactful. When the auction was done, we continued the tour of the market getting to see and experience things that probably not many others would get to do. We did end up at a floor of retail shops where the quality of goods was top notch. This was the location of things which were restaurant quality from teas to produce to knives and snacks the amount of things to see, sample and purchase were incredible. Having Fumi guide and translate for us was invaluable throughout this portion and his generosity was incredible as he actually purchased items for us to take back home. If one family member enjoyed something, we ended up leaving their shop with a small bag of goods and this happened for many of us in the group. At many of these shops as well, the owners were so generous with samples but it was so significant to have Fumi there to explain what it was, or what to grab from the shelf if we wanted to purchase something (other than the gifts he had bought for us). Finally, we ended up at a small row of restaurants which were significant for their sushi and fresh seafood. The one which was picked out was important as our day had started very early and now we were going to have sushi for breakfast. The restaurant itself was incredible and to have an omakase set to eat of the freshest, highest quality sushi was an experience I won’t forget and will probably always have in the back of my mind when eating sushi in the future. Please note the most important thing for all of this was that Fumi came prepared. He was a plethora of knowledge and information, but he came with more. He had a literal binder of information of facts and information to help us on our tour. He had handouts and visual guides and even small props which made the entire experience so much easier to enjoy. We learned so many things that it is hard to describe. From the auction warehouse and the craziness of understanding the auction process, to the different types of knives to different types of seaweed and pickled vegetables he provided so much information which each of us learned some new facts or tidbits of info which will always stick. Probably the thing which I think was most impactful was learning about how everything is done with such great pride and intent and their are actually correct ways to convey it back as a means of respect. For example was going to the most authentic sushi restaurant any of us have ever been in and knowing the most minute details in order to eat and enjoy each item served. It truly was an experience as everything is made with such a high level of artistry and craft but just as much goes into you eating each piece a specific way or order as a means to fully enjoy the experience and to convey respect to the Itamae, or master sushi chefs. Our day concluded with Fumi walking with us a short way as we went to the teamLabs location for the rest of our outing. He departed when we got there but the experience he provided, the things he taught us and the generosity he shared were such an integral part of making this one of the most memorable days we had in our time in Japan. Thank you Fumi and take care!

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