Private Tour
Available languages
3 hours
Mobile ticket
This tour is designed by a professional guide who visits the market almost every day. Our local Japanese team will provide high-quality guidance on the market.
At Toyosu Market, witness the tuna auction and learn about the Japanese market. The tour is packed with local stories you won't find in guidebooks. We'll show you the best shops for kitchen tools and ingredients like matcha. Want to enjoy sushi? We’re happy to take you!
■※optional- Lottery for the closer view
To watch the auction from the 1st floor:
1. Book our tour by the 5th of the previous month.
2. Please follow our message and register yourself for the lottery (required by the market).
▪️Travelers in December
Please be aware that the lottery will not take place at the end of December, so viewing will be from the second floor.
■ Note
If you win the lottery, bring your passport or ID card.
If you lose the lottery, we can still see the auction from the 2nd floor.
▪️⚠️Our guide will contact you via WhatsApp.
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Service animals allowed
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
For a full refund, cancel at least 24 hours before the scheduled departure time.
English Speaking Guide
Private Tour
Breakfast
A Taxi fare from your hotel to the Market
A bus fare from Toyosu to Tsukiji
Select a pickup point
Toyosu Ichiba Suisan Nakaoroshi Uribato
Toyosu Market is Tokyo's newest and largest wholesale market, known as the successor to the Tsukiji Market. This market offers a wide variety of fresh seafood, fruits, and vegetables, with its sushi being particularly world-renowned. Additionally, the market features a special glass-walled observation deck for visitors, allowing them to experience the market's lively atmosphere up close. It is a place where you can not only find food but also experience Japanese culture and tradition.
Tsukiji Jogai Market
The Tsukiji Outer Market, located in Tokyo, is a popular destination for tourists interested in Japanese cuisine and culture. Known for its vibrant atmosphere and diverse selection of food, the market is famous for its fresh seafood, including sushi and sashimi, as well as a variety of other Japanese dishes and ingredients. Visitors can enjoy street food, shop for unique kitchenware and souvenirs, and experience traditional Japanese food culture. The market's accessible location and friendly vendors make it an enjoyable and educational experience for those looking to immerse themselves in the local culinary scene.
Taxi fare not included
Pickup included
69 reviews
Total reviews and rating from Viator & Tripadvisor
Q1297MNhollyb,
Nov 6, 2025
- Review from Tripadvisor
Boring. Seriously. The guide was awful. He rushed us through the market, did not explain anything when the auction was happening. Then when we were in the market, he ran across someone he said he'd just recently met and this person could be a tour guide for us. He seemed intent on pushing us to do that.
Marshall A,
Nov 6, 2025
- Review from Viator
Well getting up at 4:30AM might not sound easy, but since we had just arrived in Japan it actually wasn't too bad to be up early that day. Getting this private tour was a great idea and turned into a perfect experience. Yumi our guide was so knowledgeable and great to be around. This is such a unique tour that I would highly recommend. You will see plenty of shrines during your stay but this was special. Again I want to thank Yumi for a great morning.

Renata S,
Nov 4, 2025
- Review from Viator
Visiting the fish markets with Nobby was a highlight of the trip. The tour was very informative and fun…and Nobby is just delightful. We’d strongly recommend to anyone coming to Tokyo.
Reviewer R,
Nov 2, 2025
- Review from Viator
Fantastic -- our guide Yuki was knowledgeable and friendly. A great way to visit the unfamiliar terrain of Toyosu/Tsukiji in particular.
Jim T,
Oct 27, 2025
- Review from Tripadvisor
Great tour and made better by friendly and knowledgeable guide. Thank you Tomoko, would definitely recommend this tour.






Hadas A,
Sep 29, 2025
- Review from Viator
We had an amazing experience on the Tokyo Fish Market Tour with Nobby as our guide! From the very beginning, Nobby was warm, knowledgeable, and full of energy. He guided us through the market with ease, sharing fascinating insights about Japanese food culture, local seafood, and the history of the market.
manuellac862,
Sep 22, 2025
- Review from Tripadvisor
Yes it was a great experience. Nobby knows everything about the markets and auction. We loved it. Worth the time and money.
Alex S,
Sep 17, 2025
- Review from Viator
We had a truly wonderful experience with Yumi as our guide! She is incredibly knowledgeable and really knows how to paint the full picture throughout the tour. At the start, she gave us a few different options on how we could begin, and we chose to arrive early so we could get a great window spot for the viewing. Yumi was prepared and happy to answer any questions we had. After the Tuna Auction at the Toyosu fish market, we went to a shop close by where they served amazing sushi made with high quality tuna and other fresh fish because we wanted to try it for ourself, it was absolutely delicious. From there, we headed together to the old Tsukiji fish market. Unlike the modern and quiet Toyosu, Tsukiji was full of life and energy, offering a completely different atmosphere that was just as fascinating. Overall, I highly recommend this tour and especially Yumi as a guide. She made the experience smooth, engaging, and truly memorable.
Pamela B,
Sep 16, 2025
- Review from Viator
We did the MACHI TOUR JAPAN's Toyosu & Tsukiji fish market tour with Nobby which was fantastic! He gave such clear and engaging explanations that really brought the market and Japanese culture to life. His food recommendation at the end was delicious and we would never have found it by ourselves. He also guided us to great meals later in our trip. Highly recommended! Alex and Val
Betty T,
Sep 8, 2025
- Review from Viator
Very informative. Lots to see and learn. Guide was amazing. So generous with her time and sharing of knowledge.
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