All Blacks Experience: Interactive Guided Cultural Tour
Overview
Available languages
1 hour 30 minutes
Mobile ticket
The All Blacks Experience in Auckland is a guided journey into New Zealand’s unique Māori culture and the spirit of the legendary All Blacks and Black Ferns rugby teams.
Perfect for sports fans and newcomers alike, it’s a chance to explore the values of teamwork, respect, and cultural pride that define New Zealanders.
Led by an enthusiastic guide, you’ll hear from rugby legends, enjoy interactive games, and feel the energy of a replica changing room. Walk the players' tunnel and witness the powerful haka, a traditional Māori performance symbolizing strength and unity, providing a fascinating connection to the country’s indigenous heritage.
More than just the sport of rugby, this experience offers a deeper understanding of New Zealand’s identity and culture.
Walk out with pride and a deeper connection to New Zealand.
Additional Info
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
What‘s Included
Immerse yourself in culture, embrace the spirit, and find inspiration
Feel the emotion as you stand and face the All Blacks and Black Ferns Haka
Test your skills with the hands on 'Step-up' Interactive Activity
Feel the energy in the replica changing sheds and walk down the tunnel to face the Haka
Explore the values of teamwork, respect, and cultural pride that define New Zealanders.
Complete your journey with a visit to Auckland's largest official All Blacks retail store
A guided journey which promises to connect you to New Zealand through our unique Māori culture
Snacks
Lunch
What To Expect
The All Blacks Experience in Auckland is a guided journey into New Zealand’s unique Māori culture and the spirit of the legendary All Blacks and Black Ferns rugby teams. Perfect for sports fans and newcomers alike, it’s a chance to explore the values of teamwork, respect, and cultural pride that define New Zealanders. Led by an enthusiastic guide, you’ll hear from rugby legends, enjoy interactive games, and feel the energy of a replica changing room. Walk the players' tunnel and witness the powerful haka, a traditional Māori performance symbolizing strength and unity, providing a fascinating connection to the country’s indigenous heritage. More than just the sport of rugby, this experience offers a deeper understanding of New Zealand’s identity and culture.
Options
All Blacks Experience: Interactive Guided Tour
Reviews
192 reviews
Total reviews and rating from Viator & Tripadvisor
An incredible experience and a beautiful showcase of rugby culture in Aotearoa!
46tiaanaa,
Nov 6, 2025
- Review from Tripadvisor
5.00The All Blacks Experience brings together passion, pride, and the deep cultural connection behind New Zealand rugby in such an inspiring way. The storytelling, interactive elements, and atmosphere were world-class — you truly feel the mana and spirit of the game. A must-do for locals and visitors alike!
Fun for all
Susan S,
Nov 6, 2025
- Review from Viator
5.00This experience was great fun. I am not a big fan of football (soccer) but I was glad I went here. Very interactive and did learn more about the sport.
Great ‘All Blacks Experience’ tour
Paulv3773,
Nov 4, 2025
- Review from Tripadvisor
5.00Great tour. We had Emma as tourguide. She is hillarious and a great tourguide. Learned a lor of the All Blacks. During the tour there were interactive displays snd actions.
No need to be a rugby enthusiast to enjoy this
Andrew D,
Nov 2, 2025
- Review from Tripadvisor
5.00Excellent professional presentation - well thought out concept from start to finish. Particularly enjoyed the mix of information and interactive stuff
All Black experience Tour
Safari02837913554,
Oct 29, 2025
- Review from Tripadvisor
5.00My wife and I went there this Afternoon..Absolutely Brilliant. Everything about the Tour is Exceptional. The Tour Guide gave out so much Information. As a Tour Guide I'm looking forward to sharing my experience here.
Don't miss this experience
markmG5653WZ,
Oct 28, 2025
- Review from Tripadvisor
5.00From start to finish a wonderful experience for all ages, even our 2 year old had a fantastic time. A warm and passionate look behind the scenes into an all blacks life. I guarantee the walk down the players tunnel will make the hairs on the back of your neck stand up. Even for and Englishman like me
Best Experience...Fantastic !!!
vickibX1170BT,
Oct 26, 2025
- Review from Tripadvisor
1.00Absolutley the best attraction .!!! Not an All Blacks supporter, BUT it is fantastic...worth every cent!!! Loved every minute of it....dont miss this.!!!
Great experience
Fiona H,
Oct 23, 2025
- Review from Viator
5.00Great insight into the All Blacks lots of interesting facts about what makes them a great team interactive and fun
Fun for all
Odyssey459652,
Oct 17, 2025
- Review from Tripadvisor
5.00The All Blacks Experience was pretty impressive. Even my wife who doesn't know anything about rugby had fun. You get to experience some of the skills players go through. My only complaint was at the end when the men are about to do their chant it takes too long to start. You can see that they're replaying the same clip over and over before the chant.
Great for a rugby lover
Camelliarose55,
Oct 16, 2025
- Review from Tripadvisor
5.00We arrived to find that the rest of our tour had been delayed but one of the guides Cec took us round anyway and was brilliant
Related Experiences
Operated by All Blacks Experience